Business Planning

The lack of a meaningful business plan is one of the leading causes of agency consolidation. Meaningful signifies that it is usable, focused, unfettered by immeasurable hyperbole, precise on goals and clear on accountability. All agencies are driven by cash flow because agency value, owner income, shareholder value and ownership perpetuation are dependent upon cash flow. So, too, is a good business plan.

MarshBerry is the recognized leader in helping agencies develop and implement solid, effective business plans. We conduct more than 60 insurance business planning sessions annually and enjoy the industry’s longest list of agency relationships.

Where do we stand? Where do we want to go? How do we get there?

A great business plan addresses organizational, operational and “people” issues. Our step-by-step process begins with a thorough assessment of internal strengths, weaknesses and external opportunities/threats. We address your agency’s structure, culture, financial position, operational metrics, leadership and personnel.

As the process moves forward, you’ll get an increasingly clear view of the “today” status of your agency. That leads to focused discussion with your MarshBerry consultant about what you’d like your agency’s future to look like. Quantifiable strategic and financial targets are defined and prioritized, and we’ll make sure you’re keenly aware of the risks and the rewards associated with your decisions.

Building the plan is important, but implementing it is what truly matters.

MarshBerry will help you develop a strategy that includes action steps, consistent communication, and timetables. Accountability is tied into every element of the implementation plan.

MarshBerry can also help monitor the process and help you make prudent adjustments to your business plan as internal and external factors change.

For more information or assistance with this service, please Contact Us.