What it Takes to Double in Revenue

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Our firm dedicates a tremendous amount of resources to collecting, analyzing, debating, and understanding what it takes to grow an agency, build value and be considered one of the best in the industry. Not only do we get to see the numbers, we get to understand the history and understand the strategic vision of where the firm is headed.

What does it take to go from $2M to $10M, $15M to $30M, or $50M plus in revenue, all while producing a margin, sustaining new business production, tackling succession planning, investing in staff, developing people, building corporate infrastructure, focusing on culture and the massive, relentless dedication to looking forward?

THE EASY ANSWER IS LEADERSHIP. THE MORE DETAILED, MORE VALUABLE ANSWER IS OFTEN OVERLOOKED AND UNDERVALUED — EXECUTIVE LEVEL SERVICE LEADERSHIP.

We are continually shocked with how long it takes for a leader to produce a functional organizational chart that provides details on how the business operates. Perhaps this is a direct result of the continued lack of focus in building dedicated leaders that focus on managing people.

Take a look at your organizational chart. Who does your team report to? Who is responsible for service excellence? It is impossible to have a best in class organization without a Chief Operating Officer or Service Leader with a seat at the executive table. This individual has direct control over hiring, firing, and development of your service team, an important component of deploying your valuable proposition profitably and could be one of the most essential ingredients to freeing up time for your sales people to sell more new business.

Rethink your hiring strategy if you have not put the right leadership in place on the operational side of the business.

Specifically designed for the insurance industry, RevGen is a comprehensive training program designed to help new producers build a sustainable sales process. After kicking off the program with a two-day learning seminar, we continue the relationship with the producer, along with the mentor, to ensure results.

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