{"id":30,"date":"2023-09-17T17:33:26","date_gmt":"2023-09-17T17:33:26","guid":{"rendered":"https:\/\/www.marshberry.com\/eu\/?page_id=30"},"modified":"2026-04-02T18:26:15","modified_gmt":"2026-04-02T18:26:15","slug":"strategic-planning","status":"publish","type":"page","link":"https:\/\/www.marshberry.com\/eu\/solutions\/business-planning\/strategic-planning\/","title":{"rendered":"Strategic Planning"},"content":{"rendered":"\n<div class=\"wp-block-group wp-block-singular\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h1 class=\"wp-block-heading\" id=\"h-strategic-business-planning-services\">Strategic Business Planning Services<\/h1>\n\n\n\n<p class=\"preheader\">ENABLING DECISION-MAKING AND DRIVING SUCCESS IN A DYNAMIC MARKET<\/p>\n\n\n\n<p>Consolidation, digitisation and regulatory change continue to reshape markets across Europe. These dynamics create both uncertainty and opportunity for leadership teams developing long-term strategies. MarshBerry helps organizations navigate these changes using data-driven insights and deep market experience to support informed decision-making and sustainable growth.<br><\/p>\n\n\n\n<p>Robust strategic planning is essential for accessing capital, attracting investment, and achieving long-term objectives. Our strategic planning advisors work closely with leadership teams to evaluate opportunities, address challenges, and develop clear plans for the future. By combining proprietary data, industry insight, and local market expertise, MarshBerry helps clients create practical, actionable strategies aligned with their goals.<br><\/p>\n\n\n\n<p>The MarshBerry team helps you:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Understand your target markets and the <a href=\"https:\/\/www.marshberry.com\/eu\/solutions\/business-planning\/business-valuations\/\">value your business delivers<\/a> to customers, supporting effective market positioning<\/li>\n\n\n\n<li>Evaluate strategic options and develop a business plan designed for long-term success<\/li>\n\n\n\n<li>Define not only the strategic direction, but also the action plans and implementation schedules required to achieve it<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"h-building-a-strategic-roadmap-for-your-firm-s-future\">Building a Strategic Roadmap for Your Firm\u2019s Future<\/h2>\n\n\n\n    <div class=\"graphic-cards-block\" style=\"\">\n    <div class=\"content-wrap\">\n                                <div class=\"card\">\n            <div class=\"card-item\">\n              <div class=\"card-item-content\">\n                <h3 class=\"card-title\">Perpetuation Planning<\/h3>                                                  <a href=\"https:\/\/www.marshberry.com\/eu\/solutions\/business-planning\/perpetuation-planning\/\"                 class=\"card-content\">\n                  <span class=\"card-bg\" style=\"background-image: url(https:\/\/www.marshberry.com\/eu\/wp-content\/uploads\/sites\/2\/2025\/07\/MBI_SunlightThroughTrees-1-768x389.jpg);\"><\/span>\n                  <span class=\"card-handle desktop\">View More<\/span>\n                  <span class=\"card-intro\">Perpetuation Planning<\/span>                  <span class=\"card-text\">Exiting your business is a big step. You\u2019ve spent years building your service offering, client base, and reputation. Whether transferring to family or management, or selling to another company, we know you want the transition to be stress-free for everyone involved.<\/span>                  <span class=\"card-handle mobile\">View More<\/span>\n                                  <\/a>\n                              <\/div>\n            <\/div>\n          <\/div>\n                                        <div class=\"card\">\n            <div class=\"card-item\">\n              <div class=\"card-item-content\">\n                <h3 class=\"card-title\">Business Valuations<\/h3>                                                  <a href=\"https:\/\/www.marshberry.com\/eu\/solutions\/business-planning\/business-valuations\/\"                 class=\"card-content\">\n                  <span class=\"card-bg\" style=\"background-image: url(https:\/\/www.marshberry.com\/eu\/wp-content\/uploads\/sites\/2\/2025\/07\/CIM.FogSunTrees_16.9-version-768x389.jpg);\"><\/span>\n                  <span class=\"card-handle desktop\">View More<\/span>\n                  <span class=\"card-intro\">Business Valuations<\/span>                  <span class=\"card-text\">Whether you\u2019re looking to grow, sell, or transfer your business, a detailed valuation helps you understand the value of your or the targeted business. Agency valuation is comprehensive\u2014driven by economic and profit indicators and sophisticated deal multiples.<\/span>                  <span class=\"card-handle mobile\">View More<\/span>\n                                  <\/a>\n                              <\/div>\n            <\/div>\n          <\/div>\n                  <\/div>\n  <\/div>\n\n\n\n\n  <div class=\"featured-posts-grid contains-slider\" style=\"\">\n    <div class=\"wrap\">\n              <h2 class=\"pgf-title\">Related Articles<\/h2>\n                          <div class=\"posts-grid slider\">\n          <div class=\"wrap\">\n                                        <div class=\"item\">\n                <a href=\"https:\/\/www.marshberry.com\/eu\/blog\/reshaping-european-insurance-broking\/\" class=\"wrap\">\n                  <span class=\"image-wrap\">\n                    <span class=\"image\" style=\"background-image: url('https:\/\/www.marshberry.com\/eu\/wp-content\/uploads\/sites\/2\/2025\/07\/MBI_Water.Trees_.AerialView-1-1024x682.jpg')\"><\/span>\n                    <span class=\"btn-trigger\"><span class=\"visually-hidden\">View Article<\/span><\/span>\n                  <\/span>\n                  <span class=\"info\">\n                                      <span class=\"category\">M&amp;A<\/span>\n                                    <span class=\"title\">Follow the leaders: global acquirers are reshaping European insurance broking<\/span>\n                                      <span class=\"author\">by Michel Schaft<\/span>    \n                                    <\/span>\n                <\/a>\n              <\/div>\n                                        <div class=\"item\">\n                <a href=\"https:\/\/www.marshberry.com\/eu\/blog\/marshberry-continues-european-growth-strategy-with-significant-expansion-in-the-dach-region\/\" class=\"wrap\">\n                  <span class=\"image-wrap\">\n                    <span class=\"image\" style=\"background-image: url('https:\/\/www.marshberry.com\/eu\/wp-content\/uploads\/sites\/2\/2025\/05\/blue-flower-closeup.jpg')\"><\/span>\n                    <span class=\"btn-trigger\"><span class=\"visually-hidden\">View Article<\/span><\/span>\n                  <\/span>\n                  <span class=\"info\">\n                                      <span class=\"category\">M&amp;A<\/span>\n                                    <span class=\"title\">MarshBerry continues European growth strategy with significant expansion in the DACH region<\/span>\n                                      <span class=\"author\">by MarshBerry<\/span>    \n                                    <\/span>\n                <\/a>\n              <\/div>\n                                        <div class=\"item\">\n                <a href=\"https:\/\/www.marshberry.com\/eu\/blog\/insurance-broker-organic-growth-metrics\/\" class=\"wrap\">\n                  <span class=\"image-wrap\">\n                    <span class=\"image\" style=\"background-image: url('https:\/\/www.marshberry.com\/eu\/wp-content\/uploads\/sites\/2\/2023\/10\/AdobeStock_95602607-scaled-e1751465212386-1024x435.jpeg')\"><\/span>\n                    <span class=\"btn-trigger\"><span class=\"visually-hidden\">View Article<\/span><\/span>\n                  <\/span>\n                  <span class=\"info\">\n                                      <span class=\"category\">Strategic Planning<\/span>\n                                    <span class=\"title\">Driving and Measuring Real Organic Growth: Essential KPIs for Insurance Brokers<\/span>\n                                      <span class=\"author\">by Marcel van Dijk<\/span>    \n                                    <\/span>\n                <\/a>\n              <\/div>\n                                        <div class=\"item\">\n                <a href=\"https:\/\/www.marshberry.com\/eu\/blog\/keep-all-options-on-the-table-when-selling-your-business\/\" class=\"wrap\">\n                  <span class=\"image-wrap\">\n                    <span class=\"image\" style=\"background-image: url('https:\/\/www.marshberry.com\/eu\/wp-content\/uploads\/sites\/2\/2024\/06\/MBI_Vineyard-1-scaled-e1744802202665-1024x522.jpeg')\"><\/span>\n                    <span class=\"btn-trigger\"><span class=\"visually-hidden\">View Article<\/span><\/span>\n                  <\/span>\n                  <span class=\"info\">\n                                      <span class=\"category\">Strategic Planning<\/span>\n                                    <span class=\"title\">Keep All Options on the Table When Selling Your Business<\/span>\n                                      <span class=\"author\">by Michel Schaft<\/span>    \n                                    <\/span>\n                <\/a>\n              <\/div>\n                                        <div class=\"item\">\n                <a href=\"https:\/\/www.marshberry.com\/eu\/blog\/insurance-broker-ma-advisor-benefits\/\" class=\"wrap\">\n                  <span class=\"image-wrap\">\n                    <span class=\"image\" style=\"background-image: url('https:\/\/www.marshberry.com\/eu\/wp-content\/uploads\/sites\/2\/2024\/05\/banner_tree-closeup-1024x683.jpg')\"><\/span>\n                    <span class=\"btn-trigger\"><span class=\"visually-hidden\">View Article<\/span><\/span>\n                  <\/span>\n                  <span class=\"info\">\n                                      <span class=\"category\">M&amp;A<\/span>\n                                    <span class=\"title\">Insurance Broker M&amp;A Advisory: Why Selling Alone Costs You Money<\/span>\n                                      <span class=\"author\">by Olly Laughton-Scott<\/span>    \n                                    <\/span>\n                <\/a>\n              <\/div>\n                                        <div class=\"item\">\n                <a href=\"https:\/\/www.marshberry.com\/eu\/blog\/is-the-family-owned-broker-model-facing-extinction\/\" class=\"wrap\">\n                  <span class=\"image-wrap\">\n                    <span class=\"image\" style=\"background-image: url('https:\/\/www.marshberry.com\/eu\/wp-content\/uploads\/sites\/2\/2025\/03\/MI.FogSunTrees-1024x682.jpeg')\"><\/span>\n                    <span class=\"btn-trigger\"><span class=\"visually-hidden\">View Article<\/span><\/span>\n                  <\/span>\n                  <span class=\"info\">\n                                      <span class=\"category\">M&amp;A<\/span>\n                                    <span class=\"title\">Why Internal Perpetuation Is Losing to High Valuations<\/span>\n                                      <span class=\"author\">by Marcel van Dijk<\/span>    \n                                    <\/span>\n                <\/a>\n              <\/div>\n                                        <div class=\"item\">\n                <a href=\"https:\/\/www.marshberry.com\/eu\/blog\/the-ageing-workforce-and-war-for-talent-in-a-tight-labour-market\/\" class=\"wrap\">\n                  <span class=\"image-wrap\">\n                    <span class=\"image\" style=\"background-image: url('https:\/\/www.marshberry.com\/eu\/wp-content\/uploads\/sites\/2\/2023\/10\/banner_two-people-meeting-1024x496.jpg')\"><\/span>\n                    <span class=\"btn-trigger\"><span class=\"visually-hidden\">View Article<\/span><\/span>\n                  <\/span>\n                  <span class=\"info\">\n                                      <span class=\"category\">M&amp;A<\/span>\n                                    <span class=\"title\">THE AGEING WORKFORCE AND \u201cWAR-FOR-TALENT\u201d IN A TIGHT LABOUR MARKET\u00a0\u00a0<\/span>\n                                      <span class=\"author\">by Marcel van Dijk<\/span>    \n                                    <\/span>\n                <\/a>\n              <\/div>\n                      <\/div>\n        <\/div>\n          <\/div>\n  <\/div>\n<\/div><\/div>\n\n\n\n    <div id=\"contact-advisor\" class=\"advisory-team\">\n    <div class=\"content-wrap\">\n      <div class=\"contact-header\">\n                  <h2>Contact The Advisory Team<\/h2>\n<p><a class=\"btn\" href=\"https:\/\/www.marshberry.com\/eu\/about\/contact\/\">Contact us<\/a><\/p>\n              <\/div>\n            <div class=\"contact-list\">\n        <div class=\"contact-list-wrap\">\n                      \n            \n            \n                      \n          \n                                                        <div class=\"advisor\">\n                <div class=\"wrap\">\n                                      <a href=\"https:\/\/www.marshberry.com\/eu\/about\/our-team\/olly-laughton-scott\/\"\n                   class=\"advisor-image\">\n                    <span class=\"image\" style=\"background-image: url('https:\/\/www.marshberry.com\/eu\/wp-content\/uploads\/sites\/2\/2023\/10\/LAUGHTON-SCOTT_-OLLY_HEADSHOT-768x994.jpg')\">View Advisor Bio<\/span>\n                                      <\/a>  \n                                    <div class=\"advisor-info with-button\">\n                                        <div class=\"advisor-name\">Olly Laughton-Scott<\/div>\n                    <div class=\"advisor-title\">Managing Director<\/div>\n                                          <a href=\"https:\/\/www.marshberry.com\/eu\/about\/our-team\/olly-laughton-scott\/\" class=\"btn-small\">View Advisor Bio<\/a>\n                                      <\/div>\n                <\/div>\n                \n              <\/div>\n\n            \n\n\n\n\n                      \n            \n            \n                      \n          \n                                                        <div class=\"advisor\">\n                <div class=\"wrap\">\n                                      <a href=\"https:\/\/www.marshberry.com\/eu\/about\/our-team\/fred-hansson\/\"\n                   class=\"advisor-image\">\n                    <span class=\"image\" style=\"background-image: url('https:\/\/www.marshberry.com\/eu\/wp-content\/uploads\/sites\/2\/2023\/10\/HANSSON_-FRED_HEADSHOT-768x994.jpg')\">View Advisor Bio<\/span>\n                                      <\/a>  \n                                    <div class=\"advisor-info with-button\">\n                                        <div class=\"advisor-name\">Fred  Hansson<\/div>\n                    <div class=\"advisor-title\">Managing Director<\/div>\n                                          <a href=\"https:\/\/www.marshberry.com\/eu\/about\/our-team\/fred-hansson\/\" class=\"btn-small\">View Advisor Bio<\/a>\n                                      <\/div>\n                <\/div>\n                \n              <\/div>\n\n            \n\n\n\n\n                      \n            \n            \n                      \n          \n                                                        <div class=\"advisor\">\n                <div class=\"wrap\">\n                                      <a href=\"https:\/\/www.marshberry.com\/eu\/about\/our-team\/john-nisbet\/\"\n                   class=\"advisor-image\">\n                    <span class=\"image\" style=\"background-image: url('https:\/\/www.marshberry.com\/eu\/wp-content\/uploads\/sites\/2\/2023\/10\/NISBET_-JOHN_HEADSHOT-768x994.jpg')\">View Advisor Bio<\/span>\n                                      <\/a>  \n                                    <div class=\"advisor-info with-button\">\n                                        <div class=\"advisor-name\">John Nisbet<\/div>\n                    <div class=\"advisor-title\">Managing Director<\/div>\n                                          <a href=\"https:\/\/www.marshberry.com\/eu\/about\/our-team\/john-nisbet\/\" class=\"btn-small\">View Advisor Bio<\/a>\n                                      <\/div>\n                <\/div>\n                \n              <\/div>\n\n            \n\n\n\n\n                      \n            \n            \n                      \n          \n                                                        <div class=\"advisor\">\n                <div class=\"wrap\">\n                                      <a href=\"https:\/\/www.marshberry.com\/eu\/about\/our-team\/michel-schaft\/\"\n                   class=\"advisor-image\">\n                    <span class=\"image\" style=\"background-image: url('https:\/\/www.marshberry.com\/eu\/wp-content\/uploads\/sites\/2\/2025\/10\/michel-schaft.jpg')\">View Advisor Bio<\/span>\n                                      <\/a>  \n                                    <div class=\"advisor-info with-button\">\n                                        <div class=\"advisor-name\">Michel Schaft<\/div>\n                    <div class=\"advisor-title\">Managing Director<\/div>\n                                          <a href=\"https:\/\/www.marshberry.com\/eu\/about\/our-team\/michel-schaft\/\" class=\"btn-small\">View Advisor Bio<\/a>\n                                      <\/div>\n                <\/div>\n                \n              <\/div>\n\n            \n\n\n\n\n                      \n            \n            \n                      \n          \n                                                        <div class=\"advisor\">\n                <div class=\"wrap\">\n                                      <a href=\"https:\/\/www.marshberry.com\/eu\/about\/our-team\/armand-hoftijzer\/\"\n                   class=\"advisor-image\">\n                    <span class=\"image\" style=\"background-image: url('https:\/\/www.marshberry.com\/eu\/wp-content\/uploads\/sites\/2\/2025\/10\/armand-hoftijzer.jpg')\">View Advisor Bio<\/span>\n                                      <\/a>  \n                                    <div class=\"advisor-info with-button\">\n                                        <div class=\"advisor-name\">Armand Hoftijzer<\/div>\n                    <div class=\"advisor-title\">Managing Director<\/div>\n                                          <a href=\"https:\/\/www.marshberry.com\/eu\/about\/our-team\/armand-hoftijzer\/\" class=\"btn-small\">View Advisor Bio<\/a>\n                                      <\/div>\n                <\/div>\n                \n              <\/div>\n\n            \n\n\n\n\n                      \n            \n            \n                      \n          \n                                                        <div class=\"advisor\">\n                <div class=\"wrap\">\n                                      <a href=\"https:\/\/www.marshberry.com\/eu\/about\/our-team\/marcel-van-dijk\/\"\n                   class=\"advisor-image\">\n                    <span class=\"image\" style=\"background-image: url('https:\/\/www.marshberry.com\/eu\/wp-content\/uploads\/sites\/2\/2023\/10\/MS27370-Verbeterd-NR-768x994.jpg')\">View Advisor Bio<\/span>\n                                      <\/a>  \n                                    <div class=\"advisor-info with-button\">\n                                        <div class=\"advisor-name\">Marcel van Dijk<\/div>\n                    <div class=\"advisor-title\">Director<\/div>\n                                          <a href=\"https:\/\/www.marshberry.com\/eu\/about\/our-team\/marcel-van-dijk\/\" class=\"btn-small\">View Advisor Bio<\/a>\n                                      <\/div>\n                <\/div>\n                \n              <\/div>\n\n            \n\n\n\n\n                      \n            \n            \n                      \n          \n                                                        <div class=\"advisor\">\n                <div class=\"wrap\">\n                                      <a href=\"https:\/\/www.marshberry.com\/eu\/about\/our-team\/marcin-patkowski\/\"\n                   class=\"advisor-image\">\n                    <span class=\"image\" style=\"background-image: url('https:\/\/www.marshberry.com\/eu\/wp-content\/uploads\/sites\/2\/2024\/03\/PATKOWSKI_-MARCIN_HEADSHOT-768x994.jpg')\">View Advisor Bio<\/span>\n                                      <\/a>  \n                                    <div class=\"advisor-info with-button\">\n                                        <div class=\"advisor-name\">Marcin Patkowski<\/div>\n                    <div class=\"advisor-title\">Director<\/div>\n                                          <a href=\"https:\/\/www.marshberry.com\/eu\/about\/our-team\/marcin-patkowski\/\" class=\"btn-small\">View Advisor Bio<\/a>\n                                      <\/div>\n                <\/div>\n                \n              <\/div>\n\n            \n\n\n\n\n                      \n            \n            \n                      \n          \n                                                        <div class=\"advisor\">\n                <div class=\"wrap\">\n                                      <a href=\"https:\/\/www.marshberry.com\/eu\/about\/our-team\/joost-mulder\/\"\n                   class=\"advisor-image\">\n                    <span class=\"image\" style=\"background-image: url('https:\/\/www.marshberry.com\/eu\/wp-content\/uploads\/sites\/2\/2025\/10\/joost-mulder.jpg')\">View Advisor Bio<\/span>\n                                      <\/a>  \n                                    <div class=\"advisor-info with-button\">\n                                        <div class=\"advisor-name\">Joost Mulder<\/div>\n                    <div class=\"advisor-title\">Director<\/div>\n                                          <a href=\"https:\/\/www.marshberry.com\/eu\/about\/our-team\/joost-mulder\/\" class=\"btn-small\">View Advisor Bio<\/a>\n                                      <\/div>\n                <\/div>\n                \n              <\/div>\n\n            \n\n\n\n\n                            <\/div>\n              <\/div>\n      <div class=\"see-our-advisors\">\n        <a href=\"\">See Our Advisors<\/a>\n      <\/div>\n    <\/div>\n  <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Strategic Business Planning Services ENABLING DECISION-MAKING AND DRIVING SUCCESS IN A DYNAMIC MARKET Consolidation, digitisation and regulatory change continue to reshape markets across Europe. These dynamics create both uncertainty and opportunity for leadership teams developing long-term strategies. MarshBerry helps organizations navigate these changes using data-driven insights and deep market experience to support informed decision-making and [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":29,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"tpl-block-builder.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-30","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Strategic Planning Advisory - MarshBerry<\/title>\n<meta name=\"description\" content=\"Strategic planning advisory designed to support growth and long-term success. MarshBerry helps leadership teams define objectives, evaluate strategic options, and build actionable plans.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marshberry.com\/eu\/solutions\/business-planning\/strategic-planning\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Strategic Planning\" \/>\n<meta property=\"og:description\" content=\"Strategic planning advisory designed to support growth and long-term success. MarshBerry helps leadership teams define objectives, evaluate strategic options, and build actionable plans.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marshberry.com\/eu\/solutions\/business-planning\/strategic-planning\/\" \/>\n<meta property=\"og:site_name\" content=\"MarshBerry Europe\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/MarshBerry\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-02T18:26:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.marshberry.com\/eu\/wp-content\/uploads\/sites\/2\/2025\/02\/MB-yoast-site-image-1200px.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@MarshBerryInc\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\n\t    \"@context\": \"https:\\\/\\\/schema.org\",\n\t    \"@graph\": [\n\t        {\n\t            \"@type\": \"WebPage\",\n\t            \"@id\": \"https:\\\/\\\/www.marshberry.com\\\/eu\\\/solutions\\\/business-planning\\\/strategic-planning\\\/\",\n\t            \"url\": \"https:\\\/\\\/www.marshberry.com\\\/eu\\\/solutions\\\/business-planning\\\/strategic-planning\\\/\",\n\t            \"name\": \"Strategic Planning Advisory - MarshBerry\",\n\t            \"isPartOf\": {\n\t                \"@id\": \"https:\\\/\\\/www.marshberry.com\\\/eu\\\/#website\"\n\t            },\n\t            \"datePublished\": \"2023-09-17T17:33:26+00:00\",\n\t            \"dateModified\": \"2026-04-02T18:26:15+00:00\",\n\t            \"description\": \"Strategic planning advisory designed to support growth and long-term success. MarshBerry helps leadership teams define objectives, evaluate strategic options, and build actionable plans.\",\n\t            \"breadcrumb\": {\n\t                \"@id\": \"https:\\\/\\\/www.marshberry.com\\\/eu\\\/solutions\\\/business-planning\\\/strategic-planning\\\/#breadcrumb\"\n\t            },\n\t            \"inLanguage\": \"en-US\",\n\t            \"potentialAction\": [\n\t                {\n\t                    \"@type\": \"ReadAction\",\n\t                    \"target\": [\n\t                        \"https:\\\/\\\/www.marshberry.com\\\/eu\\\/solutions\\\/business-planning\\\/strategic-planning\\\/\"\n\t                    ]\n\t                }\n\t            ]\n\t        },\n\t        {\n\t            \"@type\": \"BreadcrumbList\",\n\t            \"@id\": \"https:\\\/\\\/www.marshberry.com\\\/eu\\\/solutions\\\/business-planning\\\/strategic-planning\\\/#breadcrumb\",\n\t            \"itemListElement\": [\n\t                {\n\t                    \"@type\": \"ListItem\",\n\t                    \"position\": 1,\n\t                    \"name\": \"Home\",\n\t                    \"item\": \"https:\\\/\\\/www.marshberry.com\\\/eu\\\/\"\n\t                },\n\t                {\n\t                    \"@type\": \"ListItem\",\n\t                    \"position\": 2,\n\t                    \"name\": \"Solutions\",\n\t                    \"item\": \"https:\\\/\\\/www.marshberry.com\\\/eu\\\/solutions\\\/\"\n\t                },\n\t                {\n\t                    \"@type\": \"ListItem\",\n\t                    \"position\": 3,\n\t                    \"name\": \"Business Planning\",\n\t                    \"item\": \"https:\\\/\\\/www.marshberry.com\\\/eu\\\/solutions\\\/business-planning\\\/\"\n\t                },\n\t                {\n\t                    \"@type\": \"ListItem\",\n\t                    \"position\": 4,\n\t                    \"name\": \"Strategic Planning\"\n\t                }\n\t            ]\n\t        },\n\t        {\n\t            \"@type\": \"WebSite\",\n\t            \"@id\": \"https:\\\/\\\/www.marshberry.com\\\/eu\\\/#website\",\n\t            \"url\": \"https:\\\/\\\/www.marshberry.com\\\/eu\\\/\",\n\t            \"name\": \"MarshBerry\",\n\t            \"description\": \"Realize your firm\u2019s value with consulting services for the wealth management and insurance agency markets from MarshBerry. Our advisors are experts in brokerage consulting and can help you with M&amp;A advisory services, debt &amp; equity capital raising, and more. MarshBerry advisors will create a customized approach to help you obtain your business goals. Contact MarshBerry today!\",\n\t            \"publisher\": {\n\t                \"@id\": \"https:\\\/\\\/www.marshberry.com\\\/eu\\\/#organization\"\n\t            },\n\t            \"alternateName\": \"MarshBerry Europe\",\n\t            \"potentialAction\": [\n\t                {\n\t                    \"@type\": \"SearchAction\",\n\t                    \"target\": {\n\t                        \"@type\": \"EntryPoint\",\n\t                        \"urlTemplate\": \"https:\\\/\\\/www.marshberry.com\\\/eu\\\/?s={search_term_string}\"\n\t                    },\n\t                    \"query-input\": {\n\t                        \"@type\": \"PropertyValueSpecification\",\n\t                        \"valueRequired\": true,\n\t                        \"valueName\": \"search_term_string\"\n\t                    }\n\t                }\n\t            ],\n\t            \"inLanguage\": \"en-US\"\n\t        },\n\t        {\n\t            \"@type\": \"Organization\",\n\t            \"@id\": \"https:\\\/\\\/www.marshberry.com\\\/eu\\\/#organization\",\n\t            \"name\": \"MarshBerry\",\n\t            \"url\": \"https:\\\/\\\/www.marshberry.com\\\/eu\\\/\",\n\t            \"logo\": {\n\t                \"@type\": \"ImageObject\",\n\t                \"inLanguage\": \"en-US\",\n\t                \"@id\": \"https:\\\/\\\/www.marshberry.com\\\/eu\\\/#\\\/schema\\\/logo\\\/image\\\/\",\n\t                \"url\": \"https:\\\/\\\/www.marshberry.com\\\/eu\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2023\\\/10\\\/marshberry-footer-logo.png\",\n\t                \"contentUrl\": \"https:\\\/\\\/www.marshberry.com\\\/eu\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2023\\\/10\\\/marshberry-footer-logo.png\",\n\t                \"width\": 400,\n\t                \"height\": 97,\n\t                \"caption\": \"MarshBerry\"\n\t            },\n\t            \"image\": {\n\t                \"@id\": \"https:\\\/\\\/www.marshberry.com\\\/eu\\\/#\\\/schema\\\/logo\\\/image\\\/\"\n\t            },\n\t            \"sameAs\": [\n\t                \"https:\\\/\\\/www.facebook.com\\\/MarshBerry\",\n\t                \"https:\\\/\\\/x.com\\\/MarshBerryInc\",\n\t                \"https:\\\/\\\/www.linkedin.com\\\/company\\\/marshberry-europe\\\/\",\n\t                \"https:\\\/\\\/www.instagram.com\\\/marshberry_inc\\\/\"\n\t            ],\n\t            \"description\": \"Realize your firm\u2019s value with insurance agency consulting services from MarshBerry Europe. We are experts in brokerage consulting and can help you with M&A advisory services, debt & equity capital raising, and more. Our insurance agency consultants will create a customized approach to help you obtain your business goals. Contact MarshBerry Europe today!\",\n\t            \"email\": \"marshberry@marshberry.com\",\n\t            \"telephone\": \"+31-20-218-7800\",\n\t            \"legalName\": \"IMAS Corporate Finance LLP\"\n\t        }\n\t    ]\n\t}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Strategic Planning Advisory - MarshBerry","description":"Strategic planning advisory designed to support growth and long-term success. MarshBerry helps leadership teams define objectives, evaluate strategic options, and build actionable plans.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marshberry.com\/eu\/solutions\/business-planning\/strategic-planning\/","og_locale":"en_US","og_type":"article","og_title":"Strategic Planning","og_description":"Strategic planning advisory designed to support growth and long-term success. MarshBerry helps leadership teams define objectives, evaluate strategic options, and build actionable plans.","og_url":"https:\/\/www.marshberry.com\/eu\/solutions\/business-planning\/strategic-planning\/","og_site_name":"MarshBerry Europe","article_publisher":"https:\/\/www.facebook.com\/MarshBerry","article_modified_time":"2026-04-02T18:26:15+00:00","og_image":[{"width":1200,"height":675,"url":"https:\/\/www.marshberry.com\/eu\/wp-content\/uploads\/sites\/2\/2025\/02\/MB-yoast-site-image-1200px.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@MarshBerryInc","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.marshberry.com\/eu\/solutions\/business-planning\/strategic-planning\/","url":"https:\/\/www.marshberry.com\/eu\/solutions\/business-planning\/strategic-planning\/","name":"Strategic Planning Advisory - MarshBerry","isPartOf":{"@id":"https:\/\/www.marshberry.com\/eu\/#website"},"datePublished":"2023-09-17T17:33:26+00:00","dateModified":"2026-04-02T18:26:15+00:00","description":"Strategic planning advisory designed to support growth and long-term success. MarshBerry helps leadership teams define objectives, evaluate strategic options, and build actionable plans.","breadcrumb":{"@id":"https:\/\/www.marshberry.com\/eu\/solutions\/business-planning\/strategic-planning\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.marshberry.com\/eu\/solutions\/business-planning\/strategic-planning\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.marshberry.com\/eu\/solutions\/business-planning\/strategic-planning\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.marshberry.com\/eu\/"},{"@type":"ListItem","position":2,"name":"Solutions","item":"https:\/\/www.marshberry.com\/eu\/solutions\/"},{"@type":"ListItem","position":3,"name":"Business Planning","item":"https:\/\/www.marshberry.com\/eu\/solutions\/business-planning\/"},{"@type":"ListItem","position":4,"name":"Strategic Planning"}]},{"@type":"WebSite","@id":"https:\/\/www.marshberry.com\/eu\/#website","url":"https:\/\/www.marshberry.com\/eu\/","name":"MarshBerry","description":"Realize your firm\u2019s value with consulting services for the wealth management and insurance agency markets from MarshBerry. Our advisors are experts in brokerage consulting and can help you with M&amp;A advisory services, debt &amp; equity capital raising, and more. MarshBerry advisors will create a customized approach to help you obtain your business goals. Contact MarshBerry today!","publisher":{"@id":"https:\/\/www.marshberry.com\/eu\/#organization"},"alternateName":"MarshBerry Europe","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.marshberry.com\/eu\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.marshberry.com\/eu\/#organization","name":"MarshBerry","url":"https:\/\/www.marshberry.com\/eu\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.marshberry.com\/eu\/#\/schema\/logo\/image\/","url":"https:\/\/www.marshberry.com\/eu\/wp-content\/uploads\/sites\/2\/2023\/10\/marshberry-footer-logo.png","contentUrl":"https:\/\/www.marshberry.com\/eu\/wp-content\/uploads\/sites\/2\/2023\/10\/marshberry-footer-logo.png","width":400,"height":97,"caption":"MarshBerry"},"image":{"@id":"https:\/\/www.marshberry.com\/eu\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/MarshBerry","https:\/\/x.com\/MarshBerryInc","https:\/\/www.linkedin.com\/company\/marshberry-europe\/","https:\/\/www.instagram.com\/marshberry_inc\/"],"description":"Realize your firm\u2019s value with insurance agency consulting services from MarshBerry Europe. We are experts in brokerage consulting and can help you with M&A advisory services, debt & equity capital raising, and more. Our insurance agency consultants will create a customized approach to help you obtain your business goals. Contact MarshBerry Europe today!","email":"marshberry@marshberry.com","telephone":"+31-20-218-7800","legalName":"IMAS Corporate Finance LLP"}]}},"acf":[],"_links":{"self":[{"href":"https:\/\/www.marshberry.com\/eu\/wp-json\/wp\/v2\/pages\/30","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.marshberry.com\/eu\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.marshberry.com\/eu\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.marshberry.com\/eu\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marshberry.com\/eu\/wp-json\/wp\/v2\/comments?post=30"}],"version-history":[{"count":2,"href":"https:\/\/www.marshberry.com\/eu\/wp-json\/wp\/v2\/pages\/30\/revisions"}],"predecessor-version":[{"id":12076,"href":"https:\/\/www.marshberry.com\/eu\/wp-json\/wp\/v2\/pages\/30\/revisions\/12076"}],"up":[{"embeddable":true,"href":"https:\/\/www.marshberry.com\/eu\/wp-json\/wp\/v2\/pages\/29"}],"wp:attachment":[{"href":"https:\/\/www.marshberry.com\/eu\/wp-json\/wp\/v2\/media?parent=30"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}