{"id":30,"date":"2023-09-17T17:33:26","date_gmt":"2023-09-17T17:33:26","guid":{"rendered":"https:\/\/www.marshberry.com\/eu\/?page_id=30"},"modified":"2026-04-02T18:26:15","modified_gmt":"2026-04-02T18:26:15","slug":"strategic-planning","status":"publish","type":"page","link":"https:\/\/www.marshberry.com\/eu\/solutions\/business-planning\/strategic-planning\/","title":{"rendered":"Strategic Planning"},"content":{"rendered":"\n<div class=\"wp-block-group wp-block-singular\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h1 class=\"wp-block-heading\" id=\"h-strategic-business-planning-services\">Strategic Business Planning Services<\/h1>\n\n\n\n<p class=\"preheader\">ENABLING DECISION-MAKING AND DRIVING SUCCESS IN A DYNAMIC MARKET<\/p>\n\n\n\n<p>Consolidation, digitisation and regulatory change continue to reshape markets across Europe. These dynamics create both uncertainty and opportunity for leadership teams developing long-term strategies. MarshBerry helps organizations navigate these changes using data-driven insights and deep market experience to support informed decision-making and sustainable growth.<br><\/p>\n\n\n\n<p>Robust strategic planning is essential for accessing capital, attracting investment, and achieving long-term objectives. Our strategic planning advisors work closely with leadership teams to evaluate opportunities, address challenges, and develop clear plans for the future. By combining proprietary data, industry insight, and local market expertise, MarshBerry helps clients create practical, actionable strategies aligned with their goals.<br><\/p>\n\n\n\n<p>The MarshBerry team helps you:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Understand your target markets and the <a href=\"https:\/\/www.marshberry.com\/eu\/solutions\/business-planning\/business-valuations\/\">value your business delivers<\/a> to customers, supporting effective market positioning<\/li>\n\n\n\n<li>Evaluate strategic options and develop a business plan designed for long-term success<\/li>\n\n\n\n<li>Define not only the strategic direction, but also the action plans and implementation schedules required to achieve it<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"h-building-a-strategic-roadmap-for-your-firm-s-future\">Building a Strategic Roadmap for Your Firm\u2019s Future<\/h2>\n\n\n\n    <div class=\"graphic-cards-block\" style=\"\">\n    <div class=\"content-wrap\">\n                                <div class=\"card\">\n            <div class=\"card-item\">\n              <div class=\"card-item-content\">\n                <h3 class=\"card-title\">Perpetuation Planning<\/h3>                                                  <a href=\"https:\/\/www.marshberry.com\/eu\/solutions\/business-planning\/perpetuation-planning\/\"                 class=\"card-content\">\n                  <span class=\"card-bg\" style=\"background-image: url(https:\/\/www.marshberry.com\/eu\/wp-content\/uploads\/sites\/2\/2025\/07\/MBI_SunlightThroughTrees-1-768x389.jpg);\"><\/span>\n                  <span class=\"card-handle desktop\">View More<\/span>\n                  <span class=\"card-intro\">Perpetuation Planning<\/span>                  <span class=\"card-text\">Exiting your business is a big step. You\u2019ve spent years building your service offering, client base, and reputation. Whether transferring to family or management, or selling to another company, we know you want the transition to be stress-free for everyone involved.<\/span>                  <span class=\"card-handle mobile\">View More<\/span>\n                                  <\/a>\n                              <\/div>\n            <\/div>\n          <\/div>\n                                        <div class=\"card\">\n            <div class=\"card-item\">\n              <div class=\"card-item-content\">\n                <h3 class=\"card-title\">Business Valuations<\/h3>                                                  <a href=\"https:\/\/www.marshberry.com\/eu\/solutions\/business-planning\/business-valuations\/\"                 class=\"card-content\">\n                  <span class=\"card-bg\" style=\"background-image: url(https:\/\/www.marshberry.com\/eu\/wp-content\/uploads\/sites\/2\/2025\/07\/CIM.FogSunTrees_16.9-version-768x389.jpg);\"><\/span>\n                  <span class=\"card-handle desktop\">View More<\/span>\n                  <span class=\"card-intro\">Business Valuations<\/span>                  <span class=\"card-text\">Whether you\u2019re looking to grow, sell, or transfer your business, a detailed valuation helps you understand the value of your or the targeted business. Agency valuation is comprehensive\u2014driven by economic and profit indicators and sophisticated deal multiples.<\/span>                  <span class=\"card-handle mobile\">View More<\/span>\n                                  <\/a>\n                              <\/div>\n            <\/div>\n          <\/div>\n                  <\/div>\n  <\/div>\n\n\n\n\n  <div class=\"featured-posts-grid contains-slider\" style=\"\">\n    <div class=\"wrap\">\n              <h2 class=\"pgf-title\">Related Articles<\/h2>\n                          <div class=\"posts-grid slider\">\n          <div class=\"wrap\">\n                                        <div class=\"item\">\n                <a href=\"https:\/\/www.marshberry.com\/eu\/blog\/reshaping-european-insurance-broking\/\" class=\"wrap\">\n                  <span class=\"image-wrap\">\n                    <span class=\"image\" style=\"background-image: url('https:\/\/www.marshberry.com\/eu\/wp-content\/uploads\/sites\/2\/2025\/07\/MBI_Water.Trees_.AerialView-1-1024x682.jpg')\"><\/span>\n                    <span class=\"btn-trigger\"><span class=\"visually-hidden\">View Article<\/span><\/span>\n                  <\/span>\n                  <span class=\"info\">\n                                      <span class=\"category\">M&amp;A<\/span>\n                                    <span class=\"title\">Follow the leaders: global acquirers are reshaping European insurance broking<\/span>\n                                      <span class=\"author\">by Michel Schaft<\/span>    \n                                    <\/span>\n                <\/a>\n              <\/div>\n                                        <div class=\"item\">\n                <a href=\"https:\/\/www.marshberry.com\/eu\/blog\/marshberry-continues-european-growth-strategy-with-significant-expansion-in-the-dach-region\/\" class=\"wrap\">\n                  <span class=\"image-wrap\">\n                    <span class=\"image\" style=\"background-image: url('https:\/\/www.marshberry.com\/eu\/wp-content\/uploads\/sites\/2\/2025\/05\/blue-flower-closeup.jpg')\"><\/span>\n                    <span class=\"btn-trigger\"><span class=\"visually-hidden\">View Article<\/span><\/span>\n                  <\/span>\n                  <span class=\"info\">\n                                      <span class=\"category\">M&amp;A<\/span>\n                                    <span class=\"title\">MarshBerry continues European growth strategy with significant expansion in the DACH region<\/span>\n                                      <span class=\"author\">by MarshBerry<\/span>    \n                                    <\/span>\n                <\/a>\n              <\/div>\n                                        <div class=\"item\">\n                <a href=\"https:\/\/www.marshberry.com\/eu\/blog\/insurance-broker-organic-growth-metrics\/\" class=\"wrap\">\n                  <span class=\"image-wrap\">\n                    <span class=\"image\" style=\"background-image: url('https:\/\/www.marshberry.com\/eu\/wp-content\/uploads\/sites\/2\/2023\/10\/AdobeStock_95602607-scaled-e1751465212386-1024x435.jpeg')\"><\/span>\n                    <span class=\"btn-trigger\"><span class=\"visually-hidden\">View Article<\/span><\/span>\n                  <\/span>\n                  <span class=\"info\">\n                                      <span class=\"category\">Strategic Planning<\/span>\n                                    <span class=\"title\">Driving and Measuring Real Organic Growth: Essential KPIs for Insurance Brokers<\/span>\n                                      <span class=\"author\">by Marcel van Dijk<\/span>    \n                                    <\/span>\n                <\/a>\n              <\/div>\n                                        <div class=\"item\">\n                <a href=\"https:\/\/www.marshberry.com\/eu\/blog\/keep-all-options-on-the-table-when-selling-your-business\/\" class=\"wrap\">\n                  <span class=\"image-wrap\">\n                    <span class=\"image\" style=\"background-image: url('https:\/\/www.marshberry.com\/eu\/wp-content\/uploads\/sites\/2\/2024\/06\/MBI_Vineyard-1-scaled-e1744802202665-1024x522.jpeg')\"><\/span>\n                    <span class=\"btn-trigger\"><span class=\"visually-hidden\">View Article<\/span><\/span>\n                  <\/span>\n                  <span class=\"info\">\n                                      <span class=\"category\">Strategic Planning<\/span>\n                                    <span class=\"title\">Keep All Options on the Table When Selling Your Business<\/span>\n                                      <span class=\"author\">by Michel Schaft<\/span>    \n                                    <\/span>\n                <\/a>\n              <\/div>\n                                        <div class=\"item\">\n                <a href=\"https:\/\/www.marshberry.com\/eu\/blog\/insurance-broker-ma-advisor-benefits\/\" class=\"wrap\">\n                  <span class=\"image-wrap\">\n                    <span class=\"image\" style=\"background-image: url('https:\/\/www.marshberry.com\/eu\/wp-content\/uploads\/sites\/2\/2024\/05\/banner_tree-closeup-1024x683.jpg')\"><\/span>\n                    <span class=\"btn-trigger\"><span class=\"visually-hidden\">View Article<\/span><\/span>\n                  <\/span>\n                  <span class=\"info\">\n                                      <span class=\"category\">M&amp;A<\/span>\n                                    <span class=\"title\">Insurance Broker M&amp;A Advisory: Why Selling Alone Costs You Money<\/span>\n                                      <span class=\"author\">by Olly Laughton-Scott<\/span>    \n                                    <\/span>\n                <\/a>\n              <\/div>\n                                        <div class=\"item\">\n                <a href=\"https:\/\/www.marshberry.com\/eu\/blog\/is-the-family-owned-broker-model-facing-extinction\/\" class=\"wrap\">\n                  <span class=\"image-wrap\">\n                    <span class=\"image\" style=\"background-image: url('https:\/\/www.marshberry.com\/eu\/wp-content\/uploads\/sites\/2\/2025\/03\/MI.FogSunTrees-1024x682.jpeg')\"><\/span>\n                    <span class=\"btn-trigger\"><span class=\"visually-hidden\">View Article<\/span><\/span>\n                  <\/span>\n                  <span class=\"info\">\n                                      <span class=\"category\">M&amp;A<\/span>\n                                    <span class=\"title\">Why Internal Perpetuation Is Losing to High Valuations<\/span>\n                                      <span class=\"author\">by Marcel van Dijk<\/span>    \n                                    <\/span>\n                <\/a>\n              <\/div>\n                                        <div class=\"item\">\n                <a href=\"https:\/\/www.marshberry.com\/eu\/blog\/the-ageing-workforce-and-war-for-talent-in-a-tight-labour-market\/\" class=\"wrap\">\n                  <span class=\"image-wrap\">\n                    <span class=\"image\" style=\"background-image: url('https:\/\/www.marshberry.com\/eu\/wp-content\/uploads\/sites\/2\/2023\/10\/banner_two-people-meeting-1024x496.jpg')\"><\/span>\n                    <span class=\"btn-trigger\"><span class=\"visually-hidden\">View Article<\/span><\/span>\n                  <\/span>\n                  <span class=\"info\">\n                                      <span class=\"category\">M&amp;A<\/span>\n                                    <span class=\"title\">THE AGEING WORKFORCE AND \u201cWAR-FOR-TALENT\u201d IN A TIGHT LABOUR MARKET\u00a0\u00a0<\/span>\n                                      <span class=\"author\">by Marcel van Dijk<\/span>    \n                                    <\/span>\n                <\/a>\n              <\/div>\n                      <\/div>\n        <\/div>\n          <\/div>\n  <\/div>\n<\/div><\/div>\n\n\n\n    <div id=\"contact-advisor\" class=\"advisory-team\">\n    <div class=\"content-wrap\">\n      <div class=\"contact-header\">\n                  <h2>Contact The Advisory Team<\/h2>\n<p><a class=\"btn\" href=\"https:\/\/www.marshberry.com\/eu\/about\/contact\/\">Contact us<\/a><\/p>\n              <\/div>\n            <div class=\"contact-list\">\n        <div class=\"contact-list-wrap\">\n                      \n            \n            \n                      \n          \n                                                        <div class=\"advisor\">\n                <div class=\"wrap\">\n                                      <a href=\"https:\/\/www.marshberry.com\/eu\/about\/our-team\/olly-laughton-scott\/\"\n                   class=\"advisor-image\">\n                    <span class=\"image\" style=\"background-image: url('https:\/\/www.marshberry.com\/eu\/wp-content\/uploads\/sites\/2\/2023\/10\/LAUGHTON-SCOTT_-OLLY_HEADSHOT-768x994.jpg')\">View Advisor Bio<\/span>\n                                      <\/a>  \n                                    <div class=\"advisor-info with-button\">\n                                        <div class=\"advisor-name\">Olly Laughton-Scott<\/div>\n                    <div class=\"advisor-title\">Managing Director<\/div>\n                                          <a href=\"https:\/\/www.marshberry.com\/eu\/about\/our-team\/olly-laughton-scott\/\" class=\"btn-small\">View Advisor Bio<\/a>\n                                      <\/div>\n                                  <\/div>\n                \n              <\/div>\n\n            \n\n\n\n\n                      \n            \n            \n                      \n          \n                                                        <div class=\"advisor\">\n                <div class=\"wrap\">\n                                      <a href=\"https:\/\/www.marshberry.com\/eu\/about\/our-team\/fred-hansson\/\"\n                   class=\"advisor-image\">\n                    <span class=\"image\" style=\"background-image: url('https:\/\/www.marshberry.com\/eu\/wp-content\/uploads\/sites\/2\/2023\/10\/HANSSON_-FRED_HEADSHOT-768x994.jpg')\">View Advisor Bio<\/span>\n                                      <\/a>  \n                                    <div class=\"advisor-info with-button\">\n                                        <div class=\"advisor-name\">Fred  Hansson<\/div>\n                    <div class=\"advisor-title\">Managing Director<\/div>\n                                          <a href=\"https:\/\/www.marshberry.com\/eu\/about\/our-team\/fred-hansson\/\" class=\"btn-small\">View Advisor Bio<\/a>\n                                      <\/div>\n                                  <\/div>\n                \n              <\/div>\n\n            \n\n\n\n\n                      \n            \n 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                            <\/div>\n                                  <\/div>\n                \n              <\/div>\n\n            \n\n\n\n\n                      \n            \n            \n                      \n          \n                                                        <div class=\"advisor\">\n                <div class=\"wrap\">\n                                      <a href=\"https:\/\/www.marshberry.com\/eu\/about\/our-team\/michel-schaft\/\"\n                   class=\"advisor-image\">\n                    <span class=\"image\" style=\"background-image: url('https:\/\/www.marshberry.com\/eu\/wp-content\/uploads\/sites\/2\/2025\/10\/michel-schaft.jpg')\">View Advisor Bio<\/span>\n                                      <\/a>  \n                                    <div class=\"advisor-info with-button\">\n                                        <div class=\"advisor-name\">Michel Schaft<\/div>\n                    <div class=\"advisor-title\">Managing Director<\/div>\n                                          <a href=\"https:\/\/www.marshberry.com\/eu\/about\/our-team\/michel-schaft\/\" class=\"btn-small\">View Advisor Bio<\/a>\n                                      <\/div>\n                                  <\/div>\n                \n              <\/div>\n\n            \n\n\n\n\n                      \n            \n            \n                      \n          \n                                                        <div class=\"advisor\">\n                <div class=\"wrap\">\n                                      <a href=\"https:\/\/www.marshberry.com\/eu\/about\/our-team\/armand-hoftijzer\/\"\n                   class=\"advisor-image\">\n                    <span class=\"image\" style=\"background-image: url('https:\/\/www.marshberry.com\/eu\/wp-content\/uploads\/sites\/2\/2025\/10\/armand-hoftijzer.jpg')\">View Advisor Bio<\/span>\n                                      <\/a>  \n                                    <div class=\"advisor-info with-button\">\n                                        <div class=\"advisor-name\">Armand Hoftijzer<\/div>\n                    <div class=\"advisor-title\">Managing Director<\/div>\n                                          <a href=\"https:\/\/www.marshberry.com\/eu\/about\/our-team\/armand-hoftijzer\/\" class=\"btn-small\">View Advisor Bio<\/a>\n                                      <\/div>\n                                  <\/div>\n                \n              <\/div>\n\n            \n\n\n\n\n                      \n            \n            \n                      \n          \n                                                        <div class=\"advisor\">\n                <div class=\"wrap\">\n                                      <a href=\"https:\/\/www.marshberry.com\/eu\/about\/our-team\/marcel-van-dijk\/\"\n                   class=\"advisor-image\">\n                    <span class=\"image\" style=\"background-image: url('https:\/\/www.marshberry.com\/eu\/wp-content\/uploads\/sites\/2\/2023\/10\/MS27370-Verbeterd-NR-768x994.jpg')\">View Advisor Bio<\/span>\n                                      <\/a>  \n                                    <div class=\"advisor-info with-button\">\n                                        <div class=\"advisor-name\">Marcel van Dijk<\/div>\n                    <div class=\"advisor-title\">Director<\/div>\n                                          <a href=\"https:\/\/www.marshberry.com\/eu\/about\/our-team\/marcel-van-dijk\/\" class=\"btn-small\">View Advisor Bio<\/a>\n                                      <\/div>\n                                  <\/div>\n                \n              <\/div>\n\n            \n\n\n\n\n                      \n            \n            \n                      \n          \n                                                        <div class=\"advisor\">\n                <div class=\"wrap\">\n                                      <a href=\"https:\/\/www.marshberry.com\/eu\/about\/our-team\/marcin-patkowski\/\"\n                   class=\"advisor-image\">\n                    <span class=\"image\" style=\"background-image: url('https:\/\/www.marshberry.com\/eu\/wp-content\/uploads\/sites\/2\/2024\/03\/PATKOWSKI_-MARCIN_HEADSHOT-768x994.jpg')\">View Advisor Bio<\/span>\n                                      <\/a>  \n                                    <div class=\"advisor-info with-button\">\n                                        <div class=\"advisor-name\">Marcin Patkowski<\/div>\n                    <div class=\"advisor-title\">Director<\/div>\n                                          <a href=\"https:\/\/www.marshberry.com\/eu\/about\/our-team\/marcin-patkowski\/\" class=\"btn-small\">View Advisor Bio<\/a>\n                                      <\/div>\n                                  <\/div>\n                \n              <\/div>\n\n            \n\n\n\n\n                      \n            \n            \n                      \n          \n                                                        <div class=\"advisor\">\n                <div class=\"wrap\">\n                                      <a href=\"https:\/\/www.marshberry.com\/eu\/about\/our-team\/joost-mulder\/\"\n                   class=\"advisor-image\">\n                    <span class=\"image\" style=\"background-image: url('https:\/\/www.marshberry.com\/eu\/wp-content\/uploads\/sites\/2\/2025\/10\/joost-mulder.jpg')\">View Advisor Bio<\/span>\n                                      <\/a>  \n                                    <div class=\"advisor-info with-button\">\n                                        <div class=\"advisor-name\">Joost Mulder<\/div>\n                    <div class=\"advisor-title\">Director<\/div>\n                                          <a href=\"https:\/\/www.marshberry.com\/eu\/about\/our-team\/joost-mulder\/\" class=\"btn-small\">View Advisor Bio<\/a>\n                                      <\/div>\n                                  <\/div>\n                \n              <\/div>\n\n            \n\n\n\n\n                            <\/div>\n              <\/div>\n      <div class=\"see-our-advisors\">\n        <a href=\"\">See Our Advisors<\/a>\n      <\/div>\n    <\/div>\n  <\/div>\n  <div class=\"contact-advisor-pop-ups\">\n          <div id=\"advisor-575\" class=\"advisor-pop-up\"><div class=\"advisor-pop-up-wrap\"><div class=\"advisor-image\"><div style=\"background-image: url(https:\/\/www.marshberry.com\/eu\/wp-content\/uploads\/sites\/2\/2023\/10\/LAUGHTON-SCOTT_-OLLY_HEADSHOT-768x994.jpg)\"><\/div><\/div><div class=\"advisor-info\"><div class=\"advisor-name\">Olly Laughton-Scott<\/div><div class=\"advisor-title\">Managing Director<\/div><div class=\"advisor-contacts\"><div class=\"advisor-contact advisor-direct\"><div class=\"advisor-phone\">+44 (0)20 7444 4392<\/div><a href=\"mailto:Olly.Laughton-Scott@MarshBerry.com\" class=\"advisor-email\"><span class=\"email-address\">Olly.Laughton-Scott@MarshBerry.com<\/span><span class=\"mobile-title\">Send Email<\/span><\/a><\/div><a href=\"https:\/\/www.linkedin.com\/in\/olly-laughton-scott-236a487\/\" target=\"_blank\" class=\"advisor-contact advisor-linkedin\">LinkedIn Profile<\/a><\/div><div class=\"advisor-bio\"><p>As Managing Director of MarshBerry\u2019s UK office, Olly spearheads efforts to help clients prepare, market and execute transactions by utilizing data rich insights and market perspectives to help them build, enhance and sustain value.<\/p>\n<p>Olly founded IMAS Corporate Finance LLP in 1992 and was responsible for the development of IMAS-insight, IMAS\u2019S central knowledge-based system. He was involved in the majority of IMAS\u2019 transactions and is highly experienced in what makes for a successful transaction and making it happen.<\/p>\n<p>Prior to his roles at MarshBerry and IMAS, he worked for Cazenove and Kleinwort Benson. He qualified as a Chartered Accountant with Arthur Anderson and has a degree in Economics from Exeter University.<\/p>\n<p>Olly takes pride in building long-lasting relationships with decision-makers across the financial services sector based on his knowledge and insights.<\/p>\n<div class=\"advisor-link\"><a href=\"https:\/\/www.marshberry.com\/eu\/about\/our-team\/olly-laughton-scott\/\">Read Full Bio<\/a><\/div><\/div><\/div><\/div><\/div>          <div id=\"advisor-553\" class=\"advisor-pop-up\"><div class=\"advisor-pop-up-wrap\"><div class=\"advisor-image\"><div style=\"background-image: url(https:\/\/www.marshberry.com\/eu\/wp-content\/uploads\/sites\/2\/2023\/10\/HANSSON_-FRED_HEADSHOT-768x994.jpg)\"><\/div><\/div><div class=\"advisor-info\"><div class=\"advisor-name\">Fred  Hansson<\/div><div class=\"advisor-title\">Managing Director<\/div><div class=\"advisor-contacts\"><div class=\"advisor-contact advisor-direct\"><div class=\"advisor-phone\">+44 (0)20 7444 4393<\/div><a href=\"mailto:Fred.Hansson@MarshBerry.com\" class=\"advisor-email\"><span class=\"email-address\">Fred.Hansson@MarshBerry.com<\/span><span class=\"mobile-title\">Send Email<\/span><\/a><\/div><a href=\"https:\/\/www.linkedin.com\/in\/fred-hansson-002b3896\/\" target=\"_blank\" class=\"advisor-contact advisor-linkedin\">LinkedIn Profile<\/a><\/div><div class=\"advisor-bio\"><p>As Managing Director of MarshBerry\u2019s UK office, Fred specalises in advising businesses in the wealth and asset management sectors and related areas. He has extensive experience of domestic and international merger &amp; acquisitions (M&amp;A) and capital markets transactions, having focused on corporate finance throughout his career.<\/p>\n<p>Fred was a Partner at IMAS Corporate Finance LLP before it was acquired by MarshBerry and, prior to joining IMAS, he worked briefly for Singer &amp; Friedlander and spent most of his career at JPMorgan Cazenove and Handelsbanken Investment Banking.<\/p>\n<p>Fred trained as an accountant with Touche Ross and holds a BA with honours degree in Economics from Durham University.<\/p>\n<div class=\"advisor-link\"><a href=\"https:\/\/www.marshberry.com\/eu\/about\/our-team\/fred-hansson\/\">Read Full Bio<\/a><\/div><\/div><\/div><\/div><\/div>          <div id=\"advisor-578\" class=\"advisor-pop-up\"><div class=\"advisor-pop-up-wrap\"><div class=\"advisor-image\"><div style=\"background-image: url(https:\/\/www.marshberry.com\/eu\/wp-content\/uploads\/sites\/2\/2023\/10\/NISBET_-JOHN_HEADSHOT-768x994.jpg)\"><\/div><\/div><div class=\"advisor-info\"><div class=\"advisor-name\">John Nisbet<\/div><div class=\"advisor-title\">Managing Director<\/div><div class=\"advisor-contacts\"><div class=\"advisor-contact advisor-direct\"><div class=\"advisor-phone\">+44 (0)20 7444 4398<\/div><a href=\"mailto:John.Nisbet@MarshBerry.com\" class=\"advisor-email\"><span class=\"email-address\">John.Nisbet@MarshBerry.com<\/span><span class=\"mobile-title\">Send Email<\/span><\/a><\/div><a href=\"https:\/\/www.linkedin.com\/in\/john-nisbet-3721993b\/\" target=\"_blank\" class=\"advisor-contact advisor-linkedin\">LinkedIn Profile<\/a><\/div><div class=\"advisor-bio\"><p>As Managing Director of MarshBerry\u2019s UK office, John brings a wealth of corporate finance experience in financial services and, in particular, UK insurance.<\/p>\n<p>John has extensive advisory experience and has advised on multiple transactions covering both public and private M&amp;A as well as IPOs. He particularly specialises in the insurance and has completed multiple deals in the UK, as well as several other European markets. He has extensive experience acting for carriers, including \u00a0RSA, MS Amlin and Hiscox. In recent years he has focused mainly on insurance distribution, advising the sellers of a wide range of broking businesses and MGAs. He is the author of the IMAS (now MarshBerry) annual UK Insurance Distribution M&amp;A Annual Review.<\/p>\n<p>Prior to joining MarshBerry, John was a Partner at IMAS Corporate Finance LLP. In addition, he spent more than ten years at N M Rothschild &amp; Sons in its London-based financial services group. John began his career at Ernst &amp; Young and is a Chartered Accountant.<\/p>\n<p>John has an MA in History from the University of Glasgow and a MSc in Finance from the University of Aberdeen.<\/p>\n<div class=\"advisor-link\"><a href=\"https:\/\/www.marshberry.com\/eu\/about\/our-team\/john-nisbet\/\">Read Full Bio<\/a><\/div><\/div><\/div><\/div><\/div>          <div id=\"advisor-205\" class=\"advisor-pop-up\"><div class=\"advisor-pop-up-wrap\"><div class=\"advisor-image\"><div style=\"background-image: url(https:\/\/www.marshberry.com\/eu\/wp-content\/uploads\/sites\/2\/2025\/10\/michel-schaft.jpg)\"><\/div><\/div><div class=\"advisor-info\"><div class=\"advisor-name\">Michel Schaft<\/div><div class=\"advisor-title\">Managing Director<\/div><div class=\"advisor-contacts\"><div class=\"advisor-contact advisor-direct\"><div class=\"advisor-phone\">+31 6 53 667 521<\/div><a href=\"mailto:Michel.Schaft@MarshBerry.com\" class=\"advisor-email\"><span class=\"email-address\">Michel.Schaft@MarshBerry.com<\/span><span class=\"mobile-title\">Send Email<\/span><\/a><\/div><a href=\"https:\/\/www.linkedin.com\/in\/michel-schaft-24316b5\/\" target=\"_blank\" class=\"advisor-contact advisor-linkedin\">LinkedIn Profile<\/a><\/div><div class=\"advisor-bio\"><p>Michel Schaft joined MarshBerry in 2017 as an Independent Consultant and is currently Managing Director of MarshBerry.<\/p><div class=\"advisor-link\"><a href=\"https:\/\/www.marshberry.com\/eu\/about\/our-team\/michel-schaft\/\">Read Full Bio<\/a><\/div><\/div><\/div><\/div><\/div>          <div id=\"advisor-201\" class=\"advisor-pop-up\"><div class=\"advisor-pop-up-wrap\"><div class=\"advisor-image\"><div style=\"background-image: url(https:\/\/www.marshberry.com\/eu\/wp-content\/uploads\/sites\/2\/2025\/10\/armand-hoftijzer.jpg)\"><\/div><\/div><div class=\"advisor-info\"><div class=\"advisor-name\">Armand Hoftijzer<\/div><div class=\"advisor-title\">Managing Director<\/div><div class=\"advisor-contacts\"><div class=\"advisor-contact advisor-direct\"><div class=\"advisor-phone\">+31 6 55 89 31 72<\/div><a href=\"mailto:Armand.Hoftijzer@MarshBerry.com\" class=\"advisor-email\"><span class=\"email-address\">Armand.Hoftijzer@MarshBerry.com<\/span><span class=\"mobile-title\">Send Email<\/span><\/a><\/div><a href=\"https:\/\/www.linkedin.com\/in\/armand-hoftijzer\/\" target=\"_blank\" class=\"advisor-contact advisor-linkedin\">LinkedIn Profile<\/a><\/div><div class=\"advisor-bio\"><p>Armand Hoftijzer helps real estate agents in the Netherlands and Europe further with their growth strategy.\u00a0Since February 2021, he has been linking his expertise and experience to MarshBerry&#8217;s methodologies and data.<\/p><div class=\"advisor-link\"><a href=\"https:\/\/www.marshberry.com\/eu\/about\/our-team\/armand-hoftijzer\/\">Read Full Bio<\/a><\/div><\/div><\/div><\/div><\/div>          <div id=\"advisor-311\" class=\"advisor-pop-up\"><div class=\"advisor-pop-up-wrap\"><div class=\"advisor-image\"><div style=\"background-image: url(https:\/\/www.marshberry.com\/eu\/wp-content\/uploads\/sites\/2\/2023\/10\/MS27370-Verbeterd-NR-768x994.jpg)\"><\/div><\/div><div class=\"advisor-info\"><div class=\"advisor-name\">Marcel van Dijk<\/div><div class=\"advisor-title\">Director<\/div><div class=\"advisor-contacts\"><div class=\"advisor-contact advisor-direct\"><div class=\"advisor-phone\">+31 6 22 51 34 06<\/div><a href=\"mailto:Marcel.vanDijk@MarshBerry.com\" class=\"advisor-email\"><span class=\"email-address\">Marcel.vanDijk@MarshBerry.com<\/span><span class=\"mobile-title\">Send Email<\/span><\/a><\/div><a href=\"https:\/\/www.linkedin.com\/in\/marcelvandijk1\/\" target=\"_blank\" class=\"advisor-contact advisor-linkedin\">LinkedIn Profile<\/a><\/div><div class=\"advisor-bio\"><p>Marcel van Dijk joined MarshBerry in 2022. Focusing on strategic consulting, Marcel brings to MarshBerry extensive knowledge in business planning and execution.<\/p>\n<p>Prior to joining MarshBerry, Marcel was the Commercial Director of several (global) insurance brands. At the helm of commercial strategies, Marcel is credited with strong business sense, determined decision making, focused action plans and, as a result, strong growth ratios.<\/p>\n<p>Marcel also has a background as a strategy consultant at KPMG\u2019s global boutique firm Nolan, Norton &amp; Co., working with CEO, board, and senior managers to provide strategic, unbiased advice for various business decisions and goals.<\/p>\n<p>His current focus is to position MarshBerry as a thought leader in Europe\u2019s financial markets, bringing MarshBerry\u2019s proprietary expertise to brokers and wealth management firms and guiding MarshBerry\u2019s clients in robust business planning.<\/p>\n<p>Marcel holds both bachelor\u2019s and master\u2019s degree in business administration and public administration from the Radboud University, Nijmegen.<\/p>\n<div class=\"advisor-link\"><a href=\"https:\/\/www.marshberry.com\/eu\/about\/our-team\/marcel-van-dijk\/\">Read Full Bio<\/a><\/div><\/div><\/div><\/div><\/div>          <div id=\"advisor-2551\" class=\"advisor-pop-up\"><div class=\"advisor-pop-up-wrap\"><div class=\"advisor-image\"><div style=\"background-image: url(https:\/\/www.marshberry.com\/eu\/wp-content\/uploads\/sites\/2\/2024\/03\/PATKOWSKI_-MARCIN_HEADSHOT-768x994.jpg)\"><\/div><\/div><div class=\"advisor-info\"><div class=\"advisor-name\">Marcin Patkowski<\/div><div class=\"advisor-title\">Director<\/div><div class=\"advisor-contacts\"><div class=\"advisor-contact advisor-direct\"><div class=\"advisor-phone\">+31 20 241 70 89<\/div><a href=\"mailto:Marcin.Patkowski@MarshBerry.com\" class=\"advisor-email\"><span class=\"email-address\">Marcin.Patkowski@MarshBerry.com<\/span><span class=\"mobile-title\">Send Email<\/span><\/a><\/div><a href=\"https:\/\/www.linkedin.com\/in\/marcin-patkowski-154b1720b\/\" target=\"_blank\" class=\"advisor-contact advisor-linkedin\">LinkedIn Profile<\/a><\/div><div class=\"advisor-bio\"><p>Marcin is a specialist with 25 years transaction, commercial and management experience and brings extensive buy-and-build expertise in the insurance brokerage space. Within MarshBerry\u2019s Financial Advisory practice, Marcin focusses on merger &amp; acquisition (M&amp;A) transactions, primarily in Europe.<\/p>\n<p>As part of his responsibilities Marcin manages acquisitions from identification of targets through the negotiation\/execution phase to post-closing integration. Marcin has a deep understanding of transaction dynamics as well as the technical complexities.<\/p>\n<p>Before joining MarshBerry, Marcin managed the private equity department of a Dutch family office investing in insurance brokers and Managing General Agents (MGA\u2019s). There he completed over 30 transactions to form the Heinenoord group. Additionally, Marcin worked for 10 years as Senior M&amp;A Counsel for Hexion, a portfolio company of Apollo Global Management &#8211; one of the world\u2019s leading private equity investors. He started his career at EY where he worked in the Rotterdam and New York offices.<\/p>\n<p>Marcin received his MBA from the Erasmus University, Rotterdam School of Management and his Law degree from the Utrecht University. Marcin is fluent in English, Dutch, German and Polish.<\/p>\n<div class=\"advisor-link\"><a href=\"https:\/\/www.marshberry.com\/eu\/about\/our-team\/marcin-patkowski\/\">Read Full Bio<\/a><\/div><\/div><\/div><\/div><\/div>          <div id=\"advisor-203\" class=\"advisor-pop-up\"><div class=\"advisor-pop-up-wrap\"><div class=\"advisor-image\"><div style=\"background-image: url(https:\/\/www.marshberry.com\/eu\/wp-content\/uploads\/sites\/2\/2025\/10\/joost-mulder.jpg)\"><\/div><\/div><div class=\"advisor-info\"><div class=\"advisor-name\">Joost Mulder<\/div><div class=\"advisor-title\">Director<\/div><div class=\"advisor-contacts\"><div class=\"advisor-contact advisor-direct\"><div class=\"advisor-phone\">+31 6 19 27 86 44<\/div><a href=\"mailto:Joost.Mulder@MarshBerry.com\" class=\"advisor-email\"><span class=\"email-address\">Joost.Mulder@MarshBerry.com<\/span><span class=\"mobile-title\">Send Email<\/span><\/a><\/div><a href=\"https:\/\/www.linkedin.com\/in\/jfmldr\/\" target=\"_blank\" class=\"advisor-contact advisor-linkedin\">LinkedIn Profile<\/a><\/div><div class=\"advisor-bio\"><p>Joost Mulder joined MarshBerry in 2019 and is a Director for the international branch of MarshBerry in the Netherlands. His primary responsibilities include merger &amp; acquisition (M&amp;A) advisory, assisting both with buy side and sell side transactions, financial analysis and strategic consulting.\r\n<\/p><div class=\"advisor-link\"><a href=\"https:\/\/www.marshberry.com\/eu\/about\/our-team\/joost-mulder\/\">Read Full Bio<\/a><\/div><\/div><\/div><\/div><\/div>      <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Strategic Business Planning Services ENABLING DECISION-MAKING AND DRIVING SUCCESS IN A DYNAMIC MARKET Consolidation, digitisation and regulatory change continue to reshape markets across Europe. These dynamics create both uncertainty and opportunity for leadership teams developing long-term strategies. MarshBerry helps organizations navigate these changes using data-driven insights and deep market experience to support informed decision-making and [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":29,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"tpl-block-builder.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-30","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Strategic Planning Advisory - MarshBerry<\/title>\n<meta name=\"description\" content=\"Strategic planning advisory designed to support growth and long-term success. 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