{"id":9199,"date":"2025-08-14T10:01:36","date_gmt":"2025-08-14T10:01:36","guid":{"rendered":"https:\/\/www.marshberry.com\/eu\/?p=9199"},"modified":"2026-08-21T13:55:23","modified_gmt":"2026-08-21T13:55:23","slug":"uk-insurance-expanding-buyer-opportunities","status":"publish","type":"post","link":"https:\/\/www.marshberry.com\/eu\/blog\/uk-insurance-expanding-buyer-opportunities\/","title":{"rendered":"Expanding Buyer Pool Amid Valuation Changes"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Many years ago, at a barbeque, a smart investment banker remarked, \u201cI don\u2019t think house prices in Chelsea will ever go down.\u201d The response offered was, \u201cI\u2019m sure you\u2019re right, but that\u2019s also the one condition you need to create a bubble.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The smart banker remained correct for many years\u2014until he wasn\u2019t. A Savills report this month stated, \u201cprices in the prime markets of central London are now -22.4% below their 2014 peak.\u201d While early entrants to the market likely performed well, latecomers may have suffered losses.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-valuation-trends\">Valuation Trends<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The UK <a href=\"https:\/\/www.marshberry.com\/eu\/markets\/insurance-brokerage\/\">insurance distribution market<\/a> is undergoing a similar moderation. The declines in valuation are far less dramatic, but many private equity-backed (PE) firms expecting exits at 16 to 20 times EBITDA (earnings before interest, taxes, depreciation and amortization) have had expectations tempered. The recent sale of AssuredPartners to Gallagher at a reported low teens EBITDA multiple\u2014despite specific contributing factors\u2014has influenced sentiment. Other large recent transactions have also closed at lower-than-anticipated multiples, and pricing at the top of the market quickly filters down to smaller deals.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A classic sign of an overheated market is dominance of <a href=\"https:\/\/www.marshberry.com\/eu\/solutions\/corporate-finance-advisory\/mergers-acquisitions\/\">merger and acquisition (M&amp;A)<\/a> activity by a handful of the most active buyers, which suggests a rush for scale and urgency to deploy capital, rather than decisions based on fit or commercial logic. That dynamic peaked in 2020 and has decreased substantially in 2025.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center has-marshberry-beige-color has-text-color has-link-color wp-elements-615c3abd38208b3b44a8988f7c6918ab wp-block-paragraph\" style=\"font-size:18px\"><strong>UK insurance distribution M&amp;A &#8211; Top 5 buyers by deal numbers and as % of all deals<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"1024\" height=\"493\" src=\"https:\/\/www.marshberry.com\/eu\/wp-content\/uploads\/sites\/2\/2025\/08\/uk-insurance-distribution-expanding-buyer-opportunities-2025.png\" alt=\"Expanding buyer opportunities in UK insurance distribution\" class=\"wp-image-11752\" style=\"width:700px\" srcset=\"https:\/\/www.marshberry.com\/eu\/wp-content\/uploads\/sites\/2\/2025\/08\/uk-insurance-distribution-expanding-buyer-opportunities-2025.png 1024w, https:\/\/www.marshberry.com\/eu\/wp-content\/uploads\/sites\/2\/2025\/08\/uk-insurance-distribution-expanding-buyer-opportunities-2025-300x144.png 300w, https:\/\/www.marshberry.com\/eu\/wp-content\/uploads\/sites\/2\/2025\/08\/uk-insurance-distribution-expanding-buyer-opportunities-2025-768x370.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-market-dynamics\">Market Dynamics<\/h2>\n\n\n\n<p class=\"has-text-align-left has-marshberry-text-color has-text-color has-link-color wp-elements-834900c55b645764d9afddbed52f41a5 wp-block-paragraph\">A common phrase when house prices surge is, \u201cfirst-time buyers are being priced out of the market.\u201d And the reverse also holds true. As prices drop, new buyers get more opportunities. A similar silver lining exists in insurance distribution M&amp;A: As the largest buyers account for a smaller share of transactions, a wider pool of buyers\u2014not necessarily first-timers\u2014are gaining the opportunity to compete.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"has-marshberry-text-color has-text-color has-link-color wp-elements-2bc51e8a810b0627f16c70844f17b1a1 wp-block-paragraph\">Today, deal volume in the U.S. far exceeds that in the UK\u2014yet there\u2019s still less market consolidation. But large supply is not the same as infinite supply, which is why many U.S. firms are expressing interest in establishing a UK presence as a platform for the sort of European expansion that can help them maintain the deal momentum that has driven growth.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But even this interest is not immune to market trends. The recent strong pricing of UK broking assets raises the question, why buy in the UK, with all the attendant issues of acquisitions in a foreign country, when there remains so much to be done in the U.S.? The recent amelioration of prices is widening the buyer pool.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">All of this continues to keep MarshBerry busy, having been recently tasked by a major Middle Eastern conglomerate to conduct a comprehensive review of the Lloyd\u2019s broking sector; facilitated an in-office meeting between an Iberian broking group and a London Market broker; and have set up face-to-face meetings with a North American broker interested in acquiring a UK retail broker. Similar activity is expected to continue.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It&#8217;s encouraging to see the market once again prioritizing strategic fit over scale for the sake of scale. In this type of market, experience, focus, network, and strategic insight is what truly differentiates advisors&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With over 30 years in the market and a reputation for producing best-in-class research, MarshBerry can selectively engage the full range of global buyers\u2014across the UK, the U.S., Europe, and beyond. And MarshBerry recently expanded its reach in Europe by adding a dedicated German team\u2014expanding the presence to 20 professionals based on the continent.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Many years ago, at a barbeque, a smart investment banker remarked, \u201cI don\u2019t think house prices in Chelsea will ever go down.\u201d The response offered was, \u201cI\u2019m sure you\u2019re right, but that\u2019s also the one condition you need to create a bubble.\u201d The smart banker remained correct for many years\u2014until he wasn\u2019t. A Savills report [&hellip;]<\/p>\n","protected":false},"author":23,"featured_media":8415,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[43,20,44],"tags":[],"mu_industry":[49],"class_list":["post-9199","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-buy-side","category-m-a","category-sell-side","mu_industry-insurance"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.9 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Opportunities in UK Insurance Distribution: Expanding Buyer Pool Amid Valuation Changes<\/title>\n<meta name=\"description\" content=\"Explore how moderation in UK insurance distribution valuations opens new opportunities for diverse buyers. 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