FirstChoice Launches FirstChoice Advantage, a New Digital Placement Platform for Independent Insurance Agencies
Woodmere, OH – FirstChoice, a MarshBerry Company, and recognized by Insurance Journal as the #1 Top Agency Partner in the nation, announced the launch of FirstChoice Advantage. The new digital platform is designed to simplify commercial and high-net-worth personal lines insurance placement opportunities for its more than 750 member agencies.
Powered by the IBYND/Semsee Omniquoter, the custom FirstChoice Advantage portal creates a centralized, intuitive experience for submitting business, tracking placement activity, and collaborating opportunities with the Risk Placement Team throughout the placement lifecycle. For eligible small commercial submissions, the platform also features an integrated comparative rating capability, allowing agents to obtain multiple carrier indications through a single streamlined workflow.
The launch underscores FirstChoice’s ongoing commitment to investing in technologies that help independent agencies operate more efficiently, enhance client service and accelerate growth.
“Our members consistently tell us they want technology that makes the placement process easier without sacrificing the trusted relationships they’ve built with our Risk Placement Team,” said Keith Captain, MarshBerry President – Networks. “FirstChoice Advantage, developed with direct input from our member agencies, delivers on that expectation by combining a modern digital placement platform with the expertise, guidance and service our members rely on every day.”
FirstChoice Advantage provides members with comprehensive digital placement experience, including:
- A centralized platform for commercial and high-net-worth personal lines submissions.
- Integrated comparative rating for eligible small commercial business.
- Secure document upload and management.
- Real-time visibility into submission activity and placement status.
- A scalable platform designed to support agency growth.
“Working with FirstChoice and the Risk Placement Team, we have created a cutting edge, innovative solution designed to exceed members’ expectations,” said Philip Charles-Pierre, Chief Product Officer of iBynd/Semsee. “The wow factor being delivered advances solid relationships built on a foundation of success between members and the Risk Placement Team. FirstChoice Advantage empowers agents to propel their business to the next level.”
FirstChoice Advantage modernizes the submission experience while strengthening the relationship between member agencies and the Risk Placement Team. Members continue to work directly with experienced placement specialists who help identify markets, develop placement strategies, and secure competitive coverage solutions.
“FirstChoice Advantage isn’t just a new way to submit business. It’s a smarter way to collaborate with our members,” said Travis Rector, FirstChoice Director – Risk Placement. “We’ve created a digital placement platform that provides agencies greater visibility, streamlines the placement process, and allows our team to spend more time delivering strategic market expertise. Whether it’s comparative rating for a small commercial account or placing a complex commercial or high-net-worth personal lines risk, FirstChoice Advantage helps us deliver a faster, more connected experience.”
Beyond access to innovative placement tools, FirstChoice membership provides independent agencies with a wide range of resources designed to support growth and profitability. Members benefit from enhanced carrier access, market leverage, business consulting, sales and producer development programs, carrier programs, and networking opportunities that help agencies compete more effectively in today’s evolving insurance landscape.
To learn more about FirstChoice Advantage, or the benefits of FirstChoice membership, visit www.MarshBerry.com/FirstChoice.
MarshBerry – Helping Clients Learn, Improve & Realize Value
MarshBerry is a global leader in investment banking and strategic consulting for the financial services industry. With over 40 years of experience, MarshBerry empowers firms in insurance brokerage & distribution, wealth advisory & retirement planning and accounting & tax practices to achieve long-term growth, maximize value, and navigate every stage of ownership. Core offerings include Investment Banking services such as Merger & Acquisition Advisory and Capital Raising, as well as Financial Consulting in Strategic Planning, Valuations, and Perpetuation Planning. MarshBerry also provides specialized support in Organic Growth Consulting, Executive Peer Exchange, Agency Network and Market Intelligence & Performance Benchmarking. For more information, visit www.MarshBerry.com.
About iBynd/Semsee
iBynd/Semsee is a premier insurtech SaaS platform that combines technology and a distribution engine to power Wholesale Brokers and Network Alliances to serve the commercial insurance market. Together, iBynd/Semsee provides retail agents and carriers with a single, modernized pathway from submission through binding, combining Semsee’s brokerage relationships and market access with iBynd’s technology to facilitate more efficient quoting, binding, and management of business. iBynd/Semsee is structured to scale wholesale insurance distribution for the next generation of agents and carriers.