Insurance Marketing Agencies Joins MarshBerry’s Connect Platform Membership

June 2, 2021

The MarshBerry Connect Platform is pleased to announce that Insurance Marketing Agencies (IMA), based in Worcester, MA, has joined its agency partnership platform.

MarshBerry’s Connect Platform is a new category of independent distribution that helps insurance firms leverage scope, scale, resources, and capabilities designed to differentiate their value proposition to clients.

IMA sought to collaborate with other best-in-class insurance distributors as part of the Connect Platform, cited by Insurance Journal as the third largest aggregator in the U.S. IMA recognized the benefits of joining like-minded firms seeking to leverage the benefits for their clients, premier partners, and internal stakeholders while remaining fiercely independent and locally committed.

“Part of what makes our model unique is the opportunity to help firms execute best practices to drive organic growth. It’s designed for agencies that truly want to differentiate the delivery of insurance solutions to clients.” said David Soforenko, Executive Vice President of the MarshBerry Connect Platform.

“As a member of MarshBerry’s Connect Network since 2019, we have been able to see firsthand the benefit of meeting, sharing, and growing with our peers. By joining the MarshBerry Connect Platform we are doubling-down on the opportunity with even more resources to help empower the growth goals of our clients,” said Laura Herman-Strohecker, CEO of IMA. “Our firm is already enjoying the benefits of the construction focus group and we are excited about all the potential the Connect Platform affords.”

The Connect Platform launched April 2019 as an exclusive offering to insurance agency and brokerage members of MarshBerry’s executive peer exchange – Connect Network.

For more information regarding MarshBerry Connect Platform, please email David Soforenko at or call 440.220.4101.