Senior Vice President of Content Strategy Brings Wealth of Experience to Client Services

July 6, 2022

MarshBerry, a leading investment banking and consulting firm serving the Insurance Distribution and Wealth Management industries, welcomes Michael Walls in his new position as Senior Vice President of Content Strategy. Michael’s experience in digital content strategy, audience segmentation, user experience, and thought leadership enable him to provide MarshBerry’s clients with data-led, wealth-building content and insights.

In his role, Walls analyzes MarshBerry’s substantial assets of proprietary research, leading-edge insights, and industry experts to create materials designed to help clients reach their business goals. 

“MarshBerry’s content strategy is to educate, inspire, and challenge our clients and help them make the best short- and long-term decisions for their firm. Michael’s analytical thinking, industry knowledge, and digital content experience give him a unique perspective we know they will find invaluable,” said John Wepler. “We’re excited to have such a bold and collaborative leader join the team.”

Before MarshBerry, Michael was Vice President of Digital Marketing & Content for life and annuity provider Global Atlantic Financial Group and was responsible for driving business growth through innovative digital marketing content strategies. His teams spearheaded the development of B2B and B2C content experiences for web, demand generation, social, paid media, and print.

Michael’s path to success includes roles with Cigna Healthcare, DSM, McKinsey & Company, Newgate Capital Management, and Morgan Stanley. He holds a degree in Journalism from the University of Maine.