Today's Viewpoint: A MarshBerry Publication

The Performance Gap Widens in Insurance Brokerage M&A

In a more measured M&A environment, and as buyers become more selective, the gap between average-performing firms and top performers continues to widen.

Through July 2026, insurance brokerage merger and acquisition (M&A) activity remains below the record-setting pace of 2025. Yet overall buyer demand remains healthy, supported by continued interest from private capital-backed buyers and strategic acquirers that view the brokerage sector as one of the most attractive areas of financial services.

The difference in today’s market is not a lack of capital or appetite for acquisitions. Rather, it is the growing distinction buyers are making between firms that can consistently outperform and those that cannot.

A softer insurance market, moderating premium rate increases, and more challenging organic growth conditions have made sustainable growth increasingly difficult to achieve. As a result, buyers are placing greater emphasis on identifying firms that have proven they can generate new business, retain talent, deepen client relationships, and execute specialized growth strategies.

This has created a more pronounced divide across the marketplace. Average firms continue to attract interest, but the strongest organizations are commanding a disproportionately large share of buyer attention. Brokers with demonstrated organic growth, niche expertise, scalable operations, and a clear strategic vision are increasingly viewed as premium assets.

July brought little change to the overall M&A landscape, although broader economic conditions continued to reinforce buyer selectivity. The Federal Reserve maintained interest rates and signaled ongoing concerns about inflation, contributing to expectations that financing conditions may remain elevated for longer than previously anticipated. At the same time, economic uncertainty and slowing premium-rate increases have made sustainable organic growth increasingly valuable to acquirers.

As the year progresses, the defining theme in insurance brokerage M&A may not be transaction volume, valuation levels, or financing conditions. Instead, it may be the widening gap between firms that are positioned to outperform in a slower-growth environment and those that are struggling to differentiate themselves. In today’s market, growth is more than a performance metric. It is increasingly the factor determining which firms attract the greatest demand, the strongest partnerships, and the most favorable outcomes.

M&A market update

As of July 31, 2026, there were 360 announced M&A transactions in the U.S. This is down 8.9% compared to last year at this time when there were 395 transactions announced through July.

Private capital-backed buyers accounted for 268 of the 360 deals (74.4%) through July. Independent brokers were buyers in 31 deals, representing 8.6% of the market. There have been six announced transactions by bank buyers in 2026. Deals involving specialty intermediaries as targets accounted for 61 transactions, representing 16.9% of all deals so far.

Deal activity from the top ten buyers accounted for 51.9% of all announced transactions, while the top three (BroadStreet Partners, Inszone, and ALKEME) accounted for 29.7% of the 360 total transactions.

Notable transactions:

  • July 1: ALKEME Insurance acquired Blue Sky Insurance, a Southern California-based independent brokerage specializing in insurance solutions for apartment and multifamily properties. The acquisition strengthens ALKEME’s capabilities in the habitational insurance market, an area that has become increasingly specialized as property owners navigate evolving underwriting conditions and greater reliance on surplus lines capacity. Blue Sky adds deep expertise in multifamily risk placement while expanding ALKEME’s presence in California, supporting the firm’s strategy of acquiring niche agencies with specialized industry knowledge and strong regional market positions. MarshBerry served as the advisor to Blue Sky Insurance in this transaction.
  • July 29: Grant Thornton agreed to acquire CBIZ in a transaction valued at up to $5 billion, with CBIZ’s Benefits and Insurance Services segment set to be separated into a standalone company backed by New Mountain Capital following the close. The new platform will include CBIZ’s property and casualty insurance brokerage, employee benefits, retirement, and payroll services businesses, which generated approximately $409 million in revenue in 2025. New Mountain will provide additional equity capital to support the independent company, creating a sizable private equity-backed insurance and benefits platform positioned for continued growth and consolidation. The separation allows Grant Thornton to integrate CBIZ’s accounting and advisory operations while establishing the insurance and benefits business as an independent organization.

2026 Acquisition Detail (YTD as of July 31, 2026) 

Retail vs. Specialty

Retail: 299

Specialty: 61

What’s Being Bought

Full Service: 46 

P&C: 254 

Employee Benefits: 60 

Who’s Buying 

Insurance Broker – Independent: 31

Insurance Broker – Public: 26

Insurance Broker – Private Capital Backed: 268

Insurer and Other: 29

Bank & Thrift: 6

Contact Phil Trem
If you have questions about Today's ViewPoint, or would like to learn more about how MarshBerry can help your firm determine its path forward, please email or call Phil Trem, President, at 440.392.6547.

Investment banking services in the USA offered through MarshBerry Capital, LLC, Member FINRA and SIPC, and an affiliate of Marsh, Berry & Co., LLC. 28601 Chagrin Blvd., Suite 400, Woodmere, Ohio 44122 (440.354.3230)

Disclosure: This information is not intended as a solicitation for the purchase or sale of any securities. All deal count metrics are inclusive of completed deals with U.S. targets only. Scorecard year-to-date totals may change from month to month should an acquirer notify MarshBerry or the public of a prior acquisition. 2026 statistics are preliminary and may change in future publications. Please feel free to send any announcements to M&A@MarshBerry.com.

Source: S&P Global Market Intelligence, http://www.insurancejournal.com, http://www.businessinsurance.com/ and other publicly available sources.

MarshBerry is a global leader in investment banking and consulting services, specializing in the insurance brokerage and wealth management sectors. If your firm seeks expert advisory guidance to refine your business strategies, drive sustainable growth, or facilitate a sale, MarshBerry is the ideal partner to support you in making these critical business decisions. Collaborating with a trusted advisor who deeply understands your business and the industry can help you maximize value at every stage of ownership.