Owning an Agency Is the Beginning. Building a High-Performing Agency Is the Goal. 

Becoming independent creates the opportunity to build something that’s truly your own. Long-term success requires more than production performance. It demands the business strategy, operational discipline, financial management, and leadership capabilities that transform an agency into a thriving enterprise. 

Build an independent agency that’s stronger, more profitable, and built to last. 

LaunchPad is the comprehensive two-year agency development program from FirstChoice, a MarshBerry company, equipping experienced producers transitioning to agency ownership with the strategy, systems, and expert guidance to build high-performing firms. 

Built on FirstChoice Expertise. Proven Through Performance. 

More than a promise, LaunchPad is backed by decades of measurable success helping independent agencies grow smarter. 

FirstChoice member agencies consistently outperform comparable non-members, demonstrating the long-term impact of stronger business strategy, financial discipline, and operational excellence.  

Every successful agency is built on better decisions.  

As a LaunchPad member, you’ll make those decisions alongside your experienced team at FirstChoice.  

Rather than generic recommendations, you’ll receive customized guidance based on your goals, target market, and growth ambitions, giving you confidence in the choices that matter most. 

Phase 1: Build the Business

• Vision
• Goals
• Phased Planning
• Strategy
• Carriers
• Target Market

Phase 2: Run the Business

• Operations
• Financials
• Technology
• Performance Evaluation
• Scorecards

Phase 3: Grow the Business

• Leadership
• Hiring
• Capacity
• Enterprise Value
• Transferability

LaunchPad goes further than a typical network.  

Built using MarshBerry’s proprietary data and FirstChoice’s decades of experience helping independent agencies succeed, LaunchPad combines carrier access with a comprehensive business development program that helps agency owners build stronger operations, improve profitability, and create long-term enterprise value.