Jason Juarez - Regional Vice President

Jason Juarez

Regional Vice President

Jason is Regional Vice President of FirstChoice, a MarshBerry Company. In his role, Jason creates cross sell opportunities from FirstChoice to MarshBerry and leads the Northwestern half of the U.S. In his role, Jason helps agencies grow by analyzing client needs and matching their needs and goals with FirstChoice’s value proposition by creating mutually beneficial sales solutions.

With over 20 years of sales and sales management experience in the insurance industry, Jason is exceedingly resourceful and has an impressive background developing and implementing lucrative sales strategies. His roles in Sales Management, Personal and Commercial Lines, B2B solution sales, New Business development, InsurTech experience, Underwriting and his carrier relationships, allow him to deliver impactful results and maintain strong profitable relationships.

Jason started his career as an intern at State Farm before becoming a Sales Manager at Nationwide in the independent channel. He then transitioned into his role as Account Executive at Verisk Insurance Solutions where he led B2B solution sales and worked in collaboration with insurance carriers from 2016-2021. In 2021, his next role with Next Insurance as National Territory Manager his final position before joining FirstChoice, he brought a new brand to market and took six lines of business to market. In September 2022, Jason joined FirstChoice as Regional Vice President where he continues to grow relationships, maximize business potential and be committed to being a steward of the industry.
Accomplishments and Projects

Jason has earned 25 sales related awards including 2015 Nationwide Insurance Sales Associate of the Year and Nationwide Insurance two-time Regional Sales Manager of the Year. Jason was also on the Colorado Auto Theft Prevention Authority for seven years as a board member where he was appointed by the Governor of Colorado. Jason has a bachelor’s in Organizational Communication from the University of Northern Iowa and a Master of Business Administration in Leadership and Marketing from The University of Iowa Tippie College of Business. He also holds five insurance designations including The Institutes’ CPCU.

Jason enjoys beach vacations, Denver Broncos games, the Colorado Rockies, jeeping in the mountains, and is a Iowa Hawkeyes fan and Northern Iowa Panthers fan.