FirstChoice Unveils LaunchPad to Develop the Next Generation of Independent Agency Owners

Two-year insurance agency development program helps experienced producers successfully transition to independent ownership.

September 3, 2026

Woodmere, OH – FirstChoice, a MarshBerry Company (FirstChoice) recognized by Insurance Journal as the #1 Top Agency Partner in the nation, announced the creation of LaunchPad, a new agency development program. The program is designed to help experienced insurance producers transition to independent agency ownership and build high-performing businesses with lasting enterprise value.

Through a structured two-year roadmap, LaunchPad combines FirstChoice’s carrier access and industry expertise with hands-on coaching, proven business-building systems, and ongoing accountability. Participants receive guidance across strategic planning, operations, technology, financial management, leadership, and growth.

“Great producers understand how to win and retain clients, but building an enduring enterprise requires an entirely different set of capabilities,” said John Wepler, MarshBerry Chief Executive Officer. “LaunchPad helps experienced producers make the transition from salesperson to business owner by providing the structure, guidance and accountability needed to build healthy, sustainable agencies that can serve their clients and create meaningful long-term value.”

LaunchPad guides participants through three phases: Build the Business, Run the Business and Grow the Business, helping owners establish the strategy, systems and leadership capabilities needed to build a strong, profitable agency.

“Launching an agency is exciting, but it can also be overwhelming,” said Keith Captain, MarshBerry President – Networks. “Many talented producers have the expertise to attract clients but have never been responsible for building the systems, financial discipline, leadership structure and growth strategy required to run a successful agency. LaunchPad combines consultation, coaching and a proven roadmap to help new owners avoid common pitfalls, accelerate their development and create businesses with lasting enterprise value.”

For more information about FirstChoice LaunchPad, visit MarshBerry.com/LaunchPad.

MarshBerry – Helping Clients Learn, Improve & Realize Value

MarshBerry is a global leader in investment banking and strategic consulting for the financial services industry. With over 40 years of experience, MarshBerry empowers firms in insurance brokerage & distribution, wealth advisory & retirement planning and accounting & tax practices to achieve long-term growth, maximize value, and navigate every stage of ownership. Core offerings include Investment Banking services such as Merger & Acquisition Advisory and Capital Raising, as well as Financial Consulting in Strategic Planning, Valuations, and Perpetuation Planning.

MarshBerry also provides specialized support in Organic Growth Consulting, Executive Peer Exchange, Agency Network and Market Intelligence & Performance Benchmarking. For more information, visit www.MarshBerry.com.