Expert Perspectives

FirstChoice Expert Perspectives: Insights from Chris Frisbie – GEICO

In this conversation, Keith Captain, FirstChoice President sits down with Chris Frisbie, Director of National Accounts, GEICO. GEICO shares why now is the right time to partner with FirstChoice in the independent agency channel — a new move for a company long known as a direct writer.

FirstChoice is excited to introduce Expert Perspectives: Insights from Industry Leaders, a video series designed to bring you exclusive thought leadership from key players shaping the industry.

In this conversation, Keith Captain, FirstChoice President sits down with Chris Frisbie, Director of National Accounts, GEICO. GEICO shares why now is the right time to partner with FirstChoice in the independent agency channel — a new move for a company long known as a direct writer.

Hear firsthand how this partnership supports your agency’s profitable growth, strengthens agent relationships, and reflects GEICO’s commitment to making their industry-leading products and services more accessible.

MarshBerry is a global leader in investment banking and consulting services, specializing in the insurance brokerage and wealth management sectors. If your firm seeks expert advisory guidance to refine your business strategies, drive sustainable growth, or facilitate a sale, MarshBerry is the ideal partner to support you in making these critical business decisions. Collaborating with a trusted advisor who deeply understands your business and the industry can help you maximize value at every stage of ownership.