Expert Perspectives

How BrightFire Empowers FirstChoice Agencies Through Digital Growth

MarshBerry

Rising client expectations in a digital‑first landscape make differentiation more critical than ever for independent agencies. BrightFire has emerged as a trusted digital partner — especially within the FirstChoice network — helping agencies manage their digital marketing so they can focus on growing their business.

Andrew Katz, FirstChoice Senior Vice President, Business Strategy & Growth, and Bob Whitis, Chief Operating Officer, BrightFire, discussed how their collaboration with independent agencies leads to meaningful, sustained results.

In this video, you’ll discover key insights on:

  • The importance of a strong digital presence: How BrightFire helps agencies elevate their online footprint and communicate their brand.
  • Marketing tools that drive results: What agencies can achieve with BrightFire’s website, SEO, reputation management, and social solutions.
  • The value of strategic partnerships: How networks like FirstChoice accelerate digital adoption and confidence.

Watch the latest Expert Perspectives to hear how BrightFire and FirstChoice are helping agencies build stronger, smarter digital strategies for long-term success!

MarshBerry is a global leader in investment banking and consulting services, specializing in the insurance brokerage and wealth management sectors. If your firm seeks expert advisory guidance to refine your business strategies, drive sustainable growth, or facilitate a sale, MarshBerry is the ideal partner to support you in making these critical business decisions. Collaborating with a trusted advisor who deeply understands your business and the industry can help you maximize value at every stage of ownership.