TrueNorth Companies Wins Prestigious MarshBerry Best of the Best Award

November 18, 2016

MarshBerry is proud to announce that TrueNorth Companies, LLC (“TrueNorth”) is the winner of the 2016 Total Agency Sales Culture (TASC) Best of the Best Award.  TrueNorth joined TASC in 2009 and this is their second time winning the award.

“TrueNorth has been a top-performing agency for many years.  Like many great companies, the firm has a defined vision and strategy and works diligently to achieve their goals.  TrueNorth’s leaders recognize that execution is difficult, and what separates them from the pack is their ability to communicate openly with their colleagues and teammates and all move forward in a consistent direction.” said Phil Trem, Senior Vice President – MarshBerry.

The award is given to the agency that achieves the highest performance in growth metrics over the last five years as measured by MarshBerry’s proprietary financial management benchmarking system, Perspectives for High Performance (PHP).  The benchmarking system measures key ratios relative to the growth, new business production, profit, and other critical ratios of high growth firms. The agency with the highest growth over the last five years is recognized with the Best of the Best Award at the semiannual TASC summit1.

“TrueNorth has always had a strong sense of community and a relentless focus on the things that really matter.  The firm’s leadership holds true to the firm’s guiding principles and uses open communication as a tool to motivate and guide the firm’s stakeholders to accomplishing collective goals.  The entrepreneurial spirit of being a TrueNorth employee permeates across the organization; we believe this spirit is one that many others covet and few have been able to achieve.” said Trem.

Unique in the insurance industry, TASC is an executive peer-to-peer consulting service dedicated to help each member build a growth platform. Partnership in TASC provides idea-sharing and industry-specific benchmarking, information and technology with firms averaging $20M in commission revenues and above.

“TrueNorth is honored to be recognized for the second straight year with the MarshBerry Best of Best Award.  Our partnership with MarshBerry, and the many networking agency partners, has provided a forum to share Best in Class practices, and a peer level of accountability.” said Duane Smith, President – TrueNorth Companies.  “As Jim Collins states, ‘The enemy of great is good.’  All too often, we operate in a vacuum, and are lulled into a sense of complacency.  Our MarshBerry peer group challenges the status quo that prevents most companies from attaining their true potential, or their TrueNorth.”

About TrueNorth Companies

TrueNorth® is the largest insurance and financial services firm of its kind based in Eastern Iowa with offices located throughout the nation. Today, our dedicated staff consists of over 250 people and is organized so each person becomes a specialist in their respective division. Our services include risk management/property casualty, employee benefits, qualified retirement plans, executive benefits and business continuation, consulting, personal financial planning, investment management, and wealth transfer. We have offices in Iowa, Colorado, Illinois, Michigan, Nebraska, Tennessee, and Texas.