Michael Walls joined MarshBerry in June of 2022 as Senior Vice President – Content Strategy. Michael brings over 20 years of experience in digital content strategy, customer segmentation, user experience, thought leadership and analytics-based success metrics. He leads the content team in providing MarshBerry clients with compelling, research-based and industry-leading thought leadership content and insights for driving their continued success.
Prior to MarshBerry, Michael was Vice President of Digital Marketing & Content for Global Atlantic Financial Group – a life and annuity provider – responsible for driving business growth through innovative digital marketing content strategies. He led teams in the development of B2B and B2C content experiences for web, demand generation, social, paid media and print.
Michael’s career also includes time with Cigna Healthcare, DSM, McKinsey & Company, Newgate Capital Management and Morgan Stanley.
He has a bachelor’s degree in Journalism from the University of Maine.