Today's Viewpoint: A MarshBerry Publication

Scale, Technology, And Capital Drive The Next Phase Of Wealth M&A

As AI investment and infrastructure demands rise, founders face growing pressure to partner, with Q1 2026 deal activity reaching a record 94 transactions, up 6.8% year over year.

The pace of technological change, particularly around AI, continues to reshape the wealth advisory landscape and raise the competitive bar. Many founders of independent firms are grappling with the reality that they may not be equipped to explore the expanding universe of AI solutions or invest at meaningful scale. In contrast, leading strategic acquirers are committing tens of millions of dollars toward technology, data infrastructure, and AI-enabled workflows. These investments are already producing measurable efficiency gains, including early indications of 15-20% improvements in advisor capacity. As a result, scale is becoming increasingly critical, driving firms to seek partners that can provide both capital and the infrastructure required to remain competitive.

Founders are approaching strategic decisions with a heightened sense of responsibility, as the conversation has moved well beyond liquidity and succession. Today’s leaders are focused on protecting their teams, preserving culture, and ensuring the long-term durability of the businesses they have built. For many, ownership carries a deep sense of stewardship, with accountability for employees, clients, and the next generation of leadership. At the same time, this mindset has been colliding with economic reality. The gap between what internal successors can afford to pay and what well-capitalized strategic buyers can offer remains wide, and the greater risk is not simply valuation arbitrage, but whether independent firms can sustain and grow enterprise value amid accelerating change. As a result, founders are increasingly seeking strategic partners who can help institutionalize their businesses, invest in infrastructure, and facilitate the transfer of equity into the hands of next-generation leaders, with acquirers highly motivated to support these transitions as the competition for top advisor talent has never been more intense.

These dynamics are playing out despite broader macroeconomic uncertainty. Equity market volatility and rising energy prices have done little to slow activity. High-quality independent firms continue to engage with the market at a record pace, reinforcing that mergers and acquisitions (M&A) are driven by long-term strategic necessity rather than short-term conditions.

Contact Kim Kovalski
If you have questions about Today's ViewPoint, or would like to learn more about how MarshBerry can help your firm determine its path forward, please email or call Kim Kovalski, Managing Director, at 440.769.0322.
Contact John Orsini
If you have questions about Today's ViewPoint, or would like to learn more about how MarshBerry can help your firm determine its path forward, please email or call John Orsini, Director, at 440.220.4116.

MarshBerry is a global leader in investment banking and consulting services, specializing in the insurance brokerage and wealth management sectors. If your firm seeks expert advisory guidance to refine your business strategies, drive sustainable growth, or facilitate a sale, MarshBerry is the ideal partner to support you in making these critical business decisions. Collaborating with a trusted advisor who deeply understands your business and the industry can help you maximize value at every stage of ownership.