Today's Viewpoint: A MarshBerry Publication

Take Your Firm to the Next Level of Growth

Thriving firms must continually adapt to emerging trends, technologies, and customer expectations. Do you know how your business should adapt and change to hit meaningful growth milestones?

MarshBerry is seeing a trend in firms striving to evolve into larger, more sophisticated versions of themselves. However, there are noticeable thresholds where firms are bumping their heads and feeling like the next growth phase of their business is just out of reach. When top performing firms want to drive predictable, profitable organic growth, they develop strategies based on future needs and challenges and never accept the current environment as an excuse for their setbacks. Blending awareness of where you are today and taking action for tomorrow can drive an evolution for your business. 

Build awareness of where you are today 

True growth and improvement starts with an assessment of where your business is today. Determine your starting point by looking at key areas and metrics around leadership, sales, talent, and operations, and asking yourself the following questions: 

  • Can you put your business in a position to control your future by achieving predictable, profitable organic growth regardless of a hard or soft market? 
  • How do you compare to industry benchmarks around weighted average shareholder age, so you can be in a position to control your future? (i.e., Will you need to sell? Or can you remain independent?) 
  • Have you developed an annual strategic plan to achieve new business and productivity goals? 
  • Are you merely an insurance vendor to your clients or a strategic business and risk mitigation resource? 

This isn’t just about the current financial state of your business. Take a look at your culture, client relationships, even technology and cyber security. These elements may need a little polish or a major overhaul.  

Take action on the next phase 

After you’ve completed the awareness stage, you can start to take action on what you’ve uncovered. It helps to ask three key questions:  

  • What should you start doing? 
  • What should you stop doing? 
  • What should you continue doing? 

For example, should you start exploring pipeline management platforms? Maybe you should continue to increase business sales goals. By organizing your goals into action-oriented next steps, you’ll have a clearer path to building organic growth. But beware of common inhibitors of evolution. Things like an incomplete or unclear vision, lack of team buy-in, or resistance to change will all cause your business to stagnate. Coach your team to accept these changes as positive – they can help to drive profitability and improve the overall quality of the business, a win for the whole team. 

Ask for help 

This process can feel overwhelming, so let an expert take the wheel and learn what some of the top performing firms are doing to evolve into their next level of excellence. Join us at this year’s MarshBerry 360 Forum, where you’ll get deeper details on how to apply these concepts to your business as well specific resources that make the process less complicated. 

MarshBerry 360 Forum – Register Today! 

(New York 5/7/24 | Chicago 5/9/24 | Las Vegas 5/16/24) 

Chart your path for success in 2024 by understanding the full view of insurance industry M&A market trends and organic growth best practices. At MarshBerry’s 360 Forum, you’ll join other insurance agency and brokerage executives, along with MarshBerry advisors, to understand the various strategies to help lead your firm to growth and profitability, as well as how to maximize shareholder value. View the full agenda and register now at  

Contact Brooke Lugonjic Liu
If you have questions about Today's ViewPoint, or would like to learn more about how MarshBerry can help your firm determine its path forward, please email or call Brooke Lugonjic Liu, Senior Vice President, at 616.828.0741.

MarshBerry continues to be the #1 sell side advisor in the industry (as ranked by S&P Global). If you’re considering selling your firm, we are the best choice to help you through the complicated process. If you don’t hire MarshBerry, hire a reputable advisor that can help you navigate one of the most important business decisions you will ever make. You will be much better off having an advisor in your corner that knows the industry than trying to do this on your own.