Today's Viewpoint: A MarshBerry Publication

THE STATE OF THE INDUSTRY

As Business Insurance magazine releases its 2022 list of Top 100 Brokers of U.S. Business – John Wepler, Chairman & Chief Executive Officer at MarshBerry, talks about the state of insurance during a transformative time for the industry.

John Wepler, Chairman & CEO at MarshBerry recently sat down with Business Insurance magazine to talk about the state of the insurance industry – post-pandemic and amidst the current economic turmoil.  John describes how the pandemic has revealed the urgency for many brokerages to evolve and adapt to this new environment of uncertainty. To be competitive, firms are shifting their focus to become specialists with a focus on vertical integration. They are also turning towards Managing General Agents (MGAs) to help them become innovative in offering unique solutions to their customers.

Technology and data

The adoption of advanced technology has become table stakes for brokerages (versus a “nice-to-have” mindset) in order to maintain personalized relationships. But while Zoom and other collaborative technology tools helped bridge the gap in face-to-face interactions during the pandemic – the technology of data analytics and predictive modeling have also been ramped up.

“Customer demands have increased,” says John. “Insureds want more than just a broker. They want a trusted advisor who can offer advanced insights and unique solutions. Agencies need to prescribe risk mitigation solutions to produce better outcomes, rather than simply managing risks or reacting to events.”

Valuations and M&A activity

Despite the current inflationary state of the economy and increasing interest rates, John believes agency and brokerage valuations will remain strong, and consolidation within the sector will continue to be robust. In the inflationary environment, brokerages’ results are benefiting from both exposure base and insurance rate increases. The Insurance industry has historically shown resiliency in down markets. However, brokerages still need to focus on organic growth strategies that can help shield them from economic volatility. Brokerages can’t continue to rely on business-as-usual tactics to compete in this evolving industry.

“MarshBerry continues to help specialty firms raise capital to help them scale more rapidly and give them a more define competitive advantage,” says John.

Business Insurance’s Top 100 Brokers of U.S. Business

Read more of John Wepler’s comments in Business Insurance’s Special Report: Broker Profiles & Rankings (found on page 24).

Also, see Business Insurance’s 2022 top 100 largest brokers ranked by revenue generated by U.S. based clients.

If you have questions about Today’s ViewPoint or want to learn how to differentiate your firm in today’s marketplace, please email or call John Wepler, Chairman & CEO at 440.392.6572.

MarshBerry continues to be the #1 sell side advisor in the industry (as ranked by S&P Global). If you're considering selling your firm, we are the best choice to help you through the complicated process. If you don't hire MarshBerry, hire a reputable advisor that can help you navigate one of the most important business decisions you will ever make. You will be much better off having an advisor in your corner that knows the industry than trying to do this on your own.